Blackmagic Design Acquires DaVinci Systems

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Thu, 09/10/2009 - 20:00 -- Nick Dager

Blackmagic Design has announced the purchase of all assets of DaVinci Systems. This purchase means Blackmagic Design will now offer DaVinci Resolve DI color correction systems and DaVinci Revival film restoration products for sale worldwide. Blackmagic Design has also initiated a wide-ranging restructure of the DaVinci business. The new focus will now be on the DaVinci Resolve color correction and DaVinci Revival film restoration products. The company believes these products represent the future of color correction and film restoration and the company has many exciting ideas for future developments. DaVinci Resolve already has the power to handle complex color grades in real time even at native 4K resolutions and in stereoscopic 3D. These are the features that are vital on modern post-production workflows. To accelerate development DaVinci Resolve and DaVinci Revival engineering teams have already been expanded and further expansion is currently underway. Due to the age of the DaVinci 2K systems which were originally launched in 1999 Blackmagic Design will cease marketing 2K systems immediately. Support for 2K systems will continue and plenty of spare parts are available for customer repairs. Engineering will be dedicated to bug fix updates and small feature releases. Annual support contracts will also immediately cease and a new pay as you go system will be initiated so customers only need to pay if a fault occurs. Blackmagic Design believes this will save customers thousands of dollars of unused support payments. Customers can pay for any repairs required and purchase and repair of second hand DaVinci products will be supported when possible. I remember back in 1988 to the first day I started in post-production and was shown the telecine suite with DaVinci. I could not believe the quality of the images on the monitor and that was the moment I fell in love with high quality imaging and color correction says Grant Petty CEO Blackmagic Design. I worked hard to become a telecine engineer and for me it was the most exciting job in post-production. It's been a while since I was a telecine engineer however it's incredibly exciting to be back involved with DaVinci again! We have a lot to live up to and many fantastic ideas so it's a very exciting time. Blackmagic Design