Bio Rex Deploys Unique’s Smart Trailering

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Wed, 06/21/2017 - 09:14 -- Nick Dager

Bio Rex has signed a new agreement with Unique Digital for the award-winning software Smart Trailering centralized trailer planner. Using Unique Digital’s innovative Smart Trailering software, the Bio Rex trailer pre-show is created centrally for the entire estate and delivered to all sites in a single coordinated workflow.

Smart Trailering’s intelligent trailer library enables optimal trailer and marketing content placement, in addition to full management of in-house DCP content and overall show structure.

“At Bio Rex, we're always looking to leverage new technology and solutions to provide our audience with an excellent cinema experience. Smart Trailering from Unique Digital enables us to increase our operating efficiency while the system ensures the pre-show is tailored for the Audience” said Aku Jaakkola CEO of Bio Rex Cinemas.

“Bio Rex are yet again at the forefront of embracing the latest technology in their estate, by combining Smart Trailering with RosettaBridge TMS, RosettaNet and Basekey, Bio Rex are now close to a fully autonomous workflow for their Cinema circuit. We look much forward to continue keeping Bio Rex on the front lines of Cinema innovation in Finland,” said Nina Tryggvadottir, sales manager at Unique Digital.

Bio Rex

Unique Digital