B&B Theatres has selected the GDC Technology’s SR-1000 Standalone Integrated Media Block with CineCache and built-in cinema audio processor for 5.1 and 7.1 surround sound for its Creve Coeur West Olive 10 luxury entertainment center. Nine of the auditoriums will offer moviegoers surround sound and B&B’s signature premium large format auditorium, Grand Screen with ScreenX, will offer guests the ultimate audio experience featuring DTS:X for immersive audio bitstream sound.
In addition, B&B will install GDC’s latest audio systems including the AE-6703 AES67/AES3 32x32-channel bidirectional converter and Espedeo DAC series digital-to-analog audio converter.
B&B Theatres is a family-owned exhibition company headquartered in Liberty, Missouri. B&B opened its first theatre in 1924 in Salisbury, Missouri, and is known for introducing new concepts and innovations to provide the best possible moviegoing experience at all its cinemas. B&B is the fifth largest US theatrical motion picture exhibition company currently with 529 screens. B&B West Olive will be the company’s 58th location.
The original West Olive Theatres opened in April 1997 with 16 screens. B&B will convert six of the screens for guests to enjoy B-Roll Bowling, Outtakes Arcade, and Sterling’s restaurant. The moviegoing audience will be able to comfortably watch movies in 10 auditoriums with heated leather seats, including Max Relax, which are wide chaise lounge chairs in the front row in every auditorium.
Additionally, B&B will introduce the company’s signature Grand Screen with ScreenX and DTS:X for IAB immersive audio. In addition, B&B will introduce their other concepts, such as screenPlay, a children’s auditorium devoted solely to family entertainment, MX4D motion seats and the Lyric, an intimate, luxurious environment.
“At B&B, we base our partnerships on trust, product reliability and passion to improve the moviegoing experience. GDC has always exceeded our expectations by being one of the most trusted names in the cinema industry with reliable products and an unwavering passion to constantly improve the experience,” said Brock Bagby, executive vice president of B&B Theatres. “We rely upon GDC products at every location. The new West Olive will open with GDC’s latest audio innovations to improve the moviegoing experience for our guests.”
“B&B Theatres and GDC are longtime partners with a common goal to wow audiences with technologies developed to enhance the moviegoing experience,” said Annie Wang, president of GDC Technology USA. “We have watched B&B grow over the last 10 years to become one of the leading circuits in the domestic marketplace. To witness such phenomenal growth in such a short time is a testament to B&B’s vision to bring the highest quality entertainment from coast to coast. We are proud to be a part of the B&B family and congratulate them for spreading their vision to entertain moviegoers in the St. Louis area.”