B&B Theatres, the seventh largest U.S. movie theatre chain, and Dealflicks have successfully launched a mix of full-priced tickets and deals across B&B’s 391 screens and 49 theatres. While online ticketing for all films and show times will be available, a varied amount of ticket and concession deals will be available for movies on certain days.
Availability and prices will differ depending on time of day, day of week, seat availability, and other factors. All B&B sales will run through movieXchange, Vista Group’s newest ticketing API, ensuring guaranteed seating and a seamless in-theatre redemption experience for the customer. By compiling the sales and API inventory data, Dealflicks’ pricing and inventory can get smarter as time goes on.
“We are thrilled about taking our partnership with Dealflicks to the next level while being the first exhibitor to launch on this new technology,” said Bobbie Bagby Ford, executive vice president for B&B Theatres. “This type of dynamic offering is what we have been looking for since online ticketing arrived over a decade ago.”
Dealflicks launched back in 2012 with just two independent theatres in California. Since then, the startup has grown to more than 500 locations and raised over $4.2 million in capital along the way. While Dealflicks’ product has traditionally been deals, this new partnership with B&B Theatres marks the beginning of Dealflicks’ next phase – dynamic pricing for all movie tickets.
“Dealflicks has been the #1 leader in the movie ticketing deal space for the past few years,” said Sean Wycliffe, the CEO and Founder of Dealflicks. “But now, we can be the first and last stop for moviegoers when they are looking to see a film. Dealflicks can now not only offer the best price, as we have been doing, but we can also offer the entire inventory of the theatre to customers, allowing them to buy all their movie tickets in one place.”
Wycliffe said, “B&B Theatres and Dealflicks are leading the way in the future of movie ticketing. While other ticketing experiments in the movie exhibition space exist, we believe that Dealflicks’ platform of dynamically-offered movie tickets and concessions is the true, sustainable, and profitable future for theatres, studios, customers, and the industry at large.”