Barco Wins Bronze Apex Award at Digital Signage Expo

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Wed, 04/06/2016 - 12:14 -- Nick Dager

Barco was honored at the 2016 Digital Signage Expo with a prestigious Bronze Apex Award in the arts, entertainment and recreation category. The award recognizes the Barco Lobby Experience installed last year for ShowBiz Cinemas at its Baytown Entertainment Center in Texas.

The annual DSE Apex Awards are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content. The awards have honored hundreds of companies for their innovation throughout the years. 

The Barco Lobby Experience at ShowBiz Baytown features Barco’s complete content creation and management services as well as all hardware (displays, screens, media servers) and the X2O real-time visual communications platform to drive the theater’s animated box office and concession boards, movie posters, and dynamic trailer presentations, called Lobby Domination. 

“We are honored to receive the APEX award, which represents our commitment to innovation in cinema entertainment,” said Greg Patrick, vice president digital cinema for lobby at Barco. “Our Lobby solution not only brings a uniquely entertaining component to ShowBiz’s overall cinema offering, but also provides additional ticket sales opportunities to drive revenues.”

“We are thrilled to see Barco win an award for their Lobby Experience solution, which our customers are enjoying immensely as a novel and captivating addition to their moviegoing experience,” said Kevin Mitchell, CEO of ShowBiz Cinemas. “The addition of our upscale bowling features, combined with Barco’s Lobby Domination, is producing great results, and we truly believe in its ability to significantly differentiate us from our competitors.”