Barco has teamed with distributor and integrator Bardan Cinema to bring the Barco Lobby Experience to exhibitors in the southeastern United States, Latin America and the Caribbean.
Barco and Bardan Cinema have worked closely during the past decade on sales and implementation of digital projectors across Latin America. The companies are expanding their agreement to jointly market and support the Barco Lobby Experience, promoting the heightened value of putting on a “show before the show” in the cinema lobby so exhibitors can drive customer engagement and new revenue-generation opportunities.
“We are excited to grow our relationship with Barco after many years of successful collaboration in digital cinema deployments,” said Vilma Benitez, CEO of Bardan Cinema. “We believe the Barco Lobby Experience offers excellent potential for movie exhibitors to transform their theaters into modern, visually spectacular entertainment venues.”
The Barco Lobby Experience offers scalable solutions ranging from a simple digital concession board, to interactive movie posters with POS capabilities, to animated box office signage, to a networked array of synchronized video walls featuring the latest movie trailers, called Lobby Domination. Dynamic lighting solutions and high-impact audio can be added to amplify this visceral, enveloping experience.
“Barco is pleased to extend our highly positive relationship with Bardan Cinema as we introduce these game-changing cinema lobby technologies to Latin America movie exhibitors,” said Jim Molony, director of strategic partnerships for Barco. “Bardan is a proven thought leader and tremendous asset to us, based on their local market knowledge and well-established customer relationships, and we look forward to a successful team endeavor.”