Avid, Focusrite Commit to Future Collaboration

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Mon, 01/25/2016 - 11:00 -- Nick Dager

Twenty-one years after their first collaboration, Avid and Focusrite are in deep discussions once more, the results of which they look forward to announcing soon.  

Dave Froker, CEO Focusrite,left, and Tim Carroll, vice president of audio products, AvidAvid and Focusrite have collaborated several times, from the world’s first plug-ins to feature a fully skeuomorphic GUI (D2 and D3), to the original Focusrite-designed Mbox interface that brought Avid Pro Tools software to the masses, and Control|24, Avid’s first mid-format console.

As Dave Froker, CEO of Focusrite said, “We want to make the experience of using Focusrite hardware and Pro Tools software together the best possible experience for all our customers.  Avid recognizes Focusrite as an ideal companion to Pro Tools and Focusrite recognize Pro Tools as the most mature professional recording platform for new Focusrite customers to adopt.” 

“Avid is committed to giving artists the tools they need to create the best-sounding audio possible," said Tim Carroll, vice president of audio products, Avid. “Focusrite shares that passion and is a key strategic addition to the rapidly growing number of leading technology providers that are using the Avid Connectivity Toolkit and Avid certification programs to develop solutions with that goal in mind. Focusrite interfaces provide the ideal hardware solution for Pro Tools.”

The two men say they will announce further details of their collaboration in the spring of 2016.