Arri has signed Art Adams to the newly created position of cinema lens specialist. In that role he will further develop and support sales of Arri lenses for North America, while collecting user feedback from imagemakers.
Adams has worked as a director of photography for more than two decades, focusing on commercials, branded content, visual effects and much more. He also served as a technology consultant for companies including Sony, Canon, Element Labs, Sound Devices and more. He is a longtime contributor for publications such as ProVideo Coalition and DVInfo, in addition to authoring articles for American Cinematographer, Australian Cinematographer, Camera Operator Magazine, Film and Digital Times, and HD Video Pro. As a trainer for the Arri Academy, he instructed classes on Arri camera systems including the Alexa LF.
"I've long admired Arri's commitment to image quality, and I'm proud that I've been invited to participate in this commitment,” said Adamas. “I look forward to using my new position to support visual storytellers in achieving their cinematic goals."
Sebastien Laffoux, Arri vice president of camera systems sales said, “We’re thrilled to have Art on our team. With his vast amount of experience in the field, he understands the demands of productions both technically and artistically to help us deliver the best tools possible.”
Adams will be based out of the Burbank, California office.