AMC is collaborating with Walmart on an exclusive launch of AMC’s all new lines of microwave and ready-to-eat popcorn items, beginning with featured endcaps, which prominently display AMC Perfectly Popcorn in select Walmart locations around the United States. The new popcorn line will be available to the public on March 11.
With this new AMC Theatres popcorn product launch, AMC brings its Perfectly Popcorn movie theatre popcorn taste and aroma to the comfort of home. AMC’s Popcorn line includes six total new items, including three flavor varieties of microwave popcorn and popped popcorn. Consumers can enjoy both AMC’s microwave popcorn and popped popcorn in the following flavors – Classic Butter, Extra Butter, and Lightly Salted.
In April, AMC’s popcorn will be on the shelves of more than 2,600 Walmart locations and on walmart.com. The microwave popcorn varieties available at Walmart are expected to retail for $4.98, plus tax, for six-count. The ready-to-eat popcorn varieties, available in a 4.2 – 5.2 oz bag, are expected to retail for $3.98, plus tax.
Following the exclusive launch at Walmart locations this spring, AMC anticipates broader distribution channels for its new line of microwave and ready-to-eat popcorn later this year.
AMC chairman and CEO Adam Aron said, “With the launch of AMC Theatres new line of microwave and ready-to-eat popcorn, AMC yet again makes good on a promise made to our moviegoers and our investors. On March 11, which is Oscars’ weekend, we will enter the multi-billion-dollar retail popcorn industry with at-home popcorn that features the authentic taste of real movie theatre popcorn. We are especially pleased that we are doing so in an exclusive launch with Walmart, the largest retailer in the United States. We could not have found a better partner than Walmart for this important extension of the AMC experience into the home.”
AMC Theatres www.amctheatres.com