AMC Entertainment today announced that this past Thursday through Sunday, it set new 2024 records for weekend attendance and admissions revenue at its AMC Theatres locations in the U.S. and also for its Odeon Cinemas locations throughout the world. In all, AMC and Odeon welcomed more than six million moviegoers to its theatres from Thursday through Sunday.
The weekend performance was led by a record-breaking opening weekend from Disney and Marvel’s Deadpool & Wolverine, which set new all-time opening weekend records for a rated-R film with a media-reported $205 million domestically across the industry.
Looking at its domestic business, Deadpool & Wolverine also set new opening-weekend highs for a rated-R film at AMC’s U.S. locations, most notably the highest ever attendance and highest ever admissions revenue for a rated-R film.
The success at AMC wasn’t limited to the big screen. The company posted its highest food & beverage revenue for a single weekend since 2019, driven in part by record sales at the MacGuffins bars located in about two-thirds of AMC’s U.S. theatres. In the U.S., AMC sold more beer, wine, and cocktails during the Thursday-Sunday weekend than in any other weekend in AMC company history.
Also popular with guests was the Deadpool & Wolverine merchandise, which was completely sold out during the weekend. With multiple popcorn buckets to choose from, as well as collectable drink toppers and other merchandise, Deadpool & Wolverine is now AMC’s highest revenue-generating merchandise program of the year, eclipsing Despicable Me 4, which had just claimed that title earlier this month. Deadpool & Wolverine is now AMC’s second highest merchandise program in AMC company history behind only the 2023 Taylor Swift | The Eras Tour concert film.
AMC chairman and CEO, Adam Aron said, “AMC has been predicting for quite some time that moviegoing would return to lofty levels this summer. The trifecta of Inside Out 2, Despicable Me 4 and Deadpool & Wolverine, combined with a myriad of other successful movies, has proven us right. It is certainly good news for those who care about AMC that with Deadpool & Wolverine we enjoyed the highest ever attendance and highest ever admissions revenue for the opening weekend of a rated-R movie in AMC’s company history. It fills us with enormous pride that more than 6 million guests visited an AMC theatre or an Odeon cinema this weekend.”