Allure Opens Product Innovation Center

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Wed, 11/02/2016 - 11:44 -- Nick Dager

Allure, a Christie Company, has opened a product innovation center at its corporate headquarters in Atlanta. Envisioned as a place where digital signage, point-of-sale, creative and analytics solutions are brought together to represent the market verticals Allure serves, the recently launched center offers an immersive tour of engaging place-based technologies.

Visitors are greeted with a high-definition video wall that upon closer examination reveals a small informal meeting space replete with theatre-style seats and curtains. Throughout the center, technology on display dynamically reflects the market verticals Allure serves, such as stadiums, retail, restaurants, theatres, theme parks, and more. Since opening, the center has been warmly received by clients, visitors, vendor partners and employees. The engaging mix of large and small format digital displays and content create a dynamic and visually rich environment for realizing ideas, fresh thinking, and powerful visual experiences – while also illustrating the depth of creative, strategic and experiential capabilities of Allure and its Christie Experiential Network.

“Our intent was to create a must-stop destination for prospective clients, partners, and also an innovative and inspiring meeting space for our clients and staff,” said Craig Chapin, president of Allure. He continued, “For example we designed our multi-screen array wall to feature client content on the displays, such as their Digital Menu Boards, while also projecting an image of the actual restaurant environment with a scaled view exactly as a client would see it while ordering powered by a Christie Captiva projector.”

Allure, a Christie company