Alamo Drafthouse Cinema Installing EclairColor HDR Across the U.S.

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Wed, 04/18/2018 - 10:02 -- Nick Dager

Ymagis Group today announced the signing of an agreement between its subsidiary CinemaNext North America and Texas-based movie theater company Alamo Drafthouse Cinema for the installation of EclairColor high dynamic range at ten locations in Texas, Arizona, California, Colorado, Missouri, Nebraska, New York and Virginia.

Founded in 1997, Alamo Drafthouse has been heralded for unique programming events and high exhibition standards, earning accolades including “Best Theater Ever” (Time Magazine) and “The Coolest Theater in the World" (Wired). Alamo Drafthouse provides a unique combination of theater and restaurant, showing first-run movies, independent films and special events with an extensive menu made from scratch.

"We're excited to become part of this HDR adventure with EclairColor," said Alamo Drafthouse founder and CEO Tim League. "It's part of our strategy to keep our investment high when it comes to elevating the image quality of our projections simply because our raison d'être is to provide the best entertainment experiences to moviegoers with the right mix of programming: blockbusters, indies, foreign films, documentaries and classic movies. The benefits of EclairColor HDR are clearly visible to moviegoers with a significantly enhanced image and an increased perception of details. The color range is much richer and the gradients much more refined, even in the darkest colors."

"We are thrilled to seal this new alliance with Alamo Drafthouse, a cinema chain heralded for unique programming events and high exhibition standards, right after successfully completing our first test site at Alamo Drafthouse Mueller in Austin back in September," said Stan Hays, managing partner of CinemaNext North America, Ymagis' business unit dedicated to exhibitor services in North America. "It's an important milestone for our company in the deployment of a powerful and affordable HDR technology across the States. We expect to complete our first initial roll-out before summer in the cities of Dallas and Corpus Christi (Texas), Chandler-Phoenix (Arizona), San Francisco (California), Denver (Colorado), Springfield (Missouri), La Vista/Omaha (Nebraska), Brooklyn and Yonkers (New York) and Ashburn (Virginia)."