AEG Live, NCM Sign Multi-Year Deal

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Thu, 08/21/2014 - 12:55 -- Nick Dager

AEG Live will be bringing music to NCM’s FirstLook pre-show in movie theaters nationwide in a new multi-year deal with National CineMedia, making AEG Live the premiere music supplier to NCM. The deal kicked off in August with ten- and twenty-second features starring international superstars Enrique Iglesias and Pitbull promoting their upcoming 24-city AEG Live-promoted North American concert tour, launching on September 12 at the Prudential Center in Newark, New Jersey.

Each month, a new AEG Live-affiliated artist will be featured on nearly 20,000 cinema screens periodically throughout the year in music segments interspersed throughout NCM’s FirstLook pre-show that will not only highlight upcoming concerts, but also new music releases, charitable initiatives, and other activities that the artists want to promote to NCM’s targeted audiences.

Cinema patrons will also be able to engage with all of the AEG Live music segments through their Shazam app. Shazam has more than 100 million users in the US and gives users the ability to discover and share more about the artist and their music with their friends after the movie.

“We’re always looking for ways to make FirstLook more entertaining for cinema patrons, and bringing music into the cinema is such a natural entertainment extension. It is something that audiences will love and really look forward to,” said Cliff Marks, president of sales and marketing with National CineMedia. “With the plethora of Millennials in our theaters and the crossover between movie fans and music fans, this is the perfect addition to the moviegoing experience.”

“National CineMedia’s FirstLook is an outstanding platform for AEG Live to promote ticket sales and other high-priority initiatives supported by our affiliated artists,” said Amy Morrison, senior vice president, marketing AEG Live. “The Shazam connection means that fans can purchase concert tickets or music right from their seats. Having the ability to market directly to a captive audience of fans through this extensive in-theater video network is another example of the leading-edge services that AEG Live provides to its artists.”