Digital cinema company Arts Alliance Media and Scandinavian partner Videvox, are rolling out an electronic content delivery trial to cinemas across Sweden. The trial of the Videvox MOV software, powered by AAM’s Courier content distribution platform, will initially roll out to 10 sites and will eventually expand to 70 sites in total.
Videvox MOV, powered by Courier, will be used during the trial to transfer trailer content to cinemas but ultimately extend to full feature content transfer. Courier is part of Arts Alliance Media’s integrated software solution and will be offered to distributors as part of the company’s pan-European content delivery service. As AAM’s partner in Sweden and Norway, Videvox will be selling Courier throughout the region, branded as Videvox MOV.
Courier is a content distribution system, which allows individual sites to download content over a broadband connection. Courier leverages the cloud to deliver content from multiple sources directly to a Courier installer, or directly to a TMS such as AAM’s Screenwriter, allowing content to be delivered and accessed via a simple application. Videvox, with its local knowhow, will tailor the solution to suit the Swedish and Norwegian markets.
Exhibitor benefits include less human intervention and resource requirements, automatic content ingestion at site and full visibility. Exhibitor head offices and individual sites get immediate reporting on content delivery, ingest and any failures. Distributors get the benefit of peace of mind: instant and comprehensive reporting on content success and failures to avoid any issues and know all releases are ready to play.
Victoria Galloway, VP Content & Distributor Services at AAM, said “AAM has always been a forward thinking company when it comes to content servicing, so we’re delighted to be able to use our Courier software to power Videvox MOV and introduce another service to our offering. We are excited about Courier and Videvox MOV and the potential to integrate it with our other software to make the entire process seamless. We see electronic delivery as a vital future part of content delivery to cinemas and with this trial we hope to see exactly the advantages it can provide to both distributors and exhibitors.”
Oscar Hovland, CEO of Videvox Norway, added “Being able to bring Videvox MOV to the Swedish market is very exciting for us, and we are proud to work with AAM to be a pioneer in the field of electronic content distribution. We’re looking forward to hearing feedback from our exhibitor partners on how Videvox MOV can make their lives easier.”