Arts Alliance Media and Shenzhen Timewaying today announced the opening of the HeyLED Innovation Centre in Los Angeles.
After announcing a strategic partnership to deliver HeyLED, a brand of new, Digital Cinema Initiative certified LED screen technology, to the majority of Asia, Europe, and all the Americas in April 2022, the two parties will now formally invite studios and exhibitors alike to their innovation hub for a comprehensive demonstration of HeyLED’s functionality.
“HeyLED presents a generational technology that will push the boundaries of cinematic viewing further than ever before,” said Kenny Chow, chief technology officer at Timewaying. “It’s imperative therefore that we establish a central experiential hub, here in the United States, where industry pioneers can appreciate the quality of our solution and the benefits to exhibitors.”
With the all-new Innovation Centre now open for visitors, film creators can discover why HeyLED presents the next-gen solution for day-and-date movie exhibition, experiencing the unique performance of HeyLED’s patented high pixel fill rate optical design and the stunning effects LED has to offer.
Dale Miller, chief commercial officer at Arts Alliance Media, added, “We’re delighted to invite studios, exhibitors, and industry leaders to our LA hub as we prepare to demonstrate the full capabilities of the first HeyLED screen in the United States.”