CJ 4DPlex received the Innovative Technology of the Year award at Big Cine Expo 2018 for its immersive cinema technology, 4DX.
First launched in 2009, 4DX has continued to grow into one of the most innovative, successful and award-winning technologies, paving the way for the future of the industry. Through the first seven months of this year, more than 15 million people experienced the motion seats and environmental effects such as rain, wind, snow, bubbles and various scents that accompany and enliven the on-screen storytelling of the world's biggest blockbusters.
The Innovative Technology of the Year award is presented annually at the Big Cine Expo to honor the technical excellence of professionals in cinema exhibition industry around the globe.
"We are honored to be recognized for our achievements bringing innovative technology to cinemas around the world," said CJ 4DPlex CEO Byung-Hwan Choi. "Our success is a result of hard work by a growing team, and most importantly, our strong partnerships at the studios and within the exhibition community internationally. We look forward to continuing to work together with our friends in the industry to bring even more new innovation to the movies."