By Valentina I. Valentini The experts say that 3D grabs you and forces you to pay attention more. And that’s precisely what happened at the International 3D Society’s 2nd Annual 3D Creative Arts Awards on February 9. With loads of 3D clips and silly gags from host comedian Tom Cavanagh (Yogi Bear) the evening was high energy in all directions and the audience wasn’t able to look away. “You are all part of history tonight ” said Cavanaugh noting that it was the first-ever Hollywood awards show recorded and aired in 3D. The awards were held at the historic Grauman’s Chinese Theatre in Hollywood and were being recorded in 3D for future broadcast on 3net a joint venture between Sony Corporation Discovery Communications and IMAX Corporation. 3net will be the first 24/7 fully programmed 3D entertainment network launching this spring. Walt Disney Studios took home a handful of top honors walking away with five Lumiere Awards in total including Best 3D Live Action Film for TRON: Legacy and the People’s Choice Award for Toy Story 3 in the Favorite Animated Feature category. DreamWorks Animation won Best Animated 3D Feature and two other awards for How to Train Your Dragon. James Cameron was awarded the Harold Lloyd Award which was accepted by his producing partner Jon Landau of Lightstorm Entertainment. Cameron’s absence from the event though he was rumored to show up disappointed fans and critics alike. Lenny Lipton the godfather of 3D and an avid inventor with more than 100 patents to his name was presented the Century Award for Lifetime Achievement. An apt award as Lipton has spent almost his entire life passionate and dedicated to the advancement of the art and craft of 3D technology and filmmaking. Lipton invented the ZScreen which is at the heart of today’s 3D theatrical projection. “This is an important moment for 3D entertainment ” said Buzz Hays 3D Society chair and executive stereoscopic 3D producer at Sony 3D Technology Center. “Not only do tonight's winners showcase the increasing breadth and caliber of this art form but the event's first-ever telecast on 3net will bring the excitement into homes across the country.” The honors were selected by the voting of more than 400 Society members and People’s Choice Awards were selected by online voting from fans and were announced during the January 6 telecast of the event. Over 800 people attended the 3D Awards show including entertainment industry producers directors talent and technology company executives. Below is a full list of the honorees and winners. LIVE ACTION 3D FEATURE OF THE YEAR TRON: Legacy The Walt Disney Studios ANIMATED 3D FEATURE OF THE YEAR How to Train Your Dragon DreamWorks Animation SHORT 3D MOTION PICTURE/NARRATIVE Day & Night Pixar BEST 3D DOCUMENTARY: Hubble 3D IMAX OUTSTANDING ACHIEVEMENT OF 2D TO 3D CONVERTED FEATURE: Alice in Wonderland The Walt Disney Studios and Sony Imageworks 3D LIVE EVENT: Black Eyed Peas 3D: Live AEG Live BEST 3D SCENE OF THE YEAR: Tangled The Walt Disney Studios BEST 3D STEREOGRAPHY – LIVE ACTION TRON: Legacy The Walt Disney Studios BEST 3D STEREOGRAPHY – ANIMATED How to Train Your Dragon DreamWorks Animation 2010 PEOPLE’S CHOICE AWARD: FAVORITE 3D LIVE ACTION MOVIE The Chronicles of Narnia: The Voyage of the Dawn Treader Walden Media/20th Century Fox 2011 PEOPLE’S CHOICE AWARD: FAVORITE 3D ANIMATED MOVIE Toy Story 3 The Walt Disney Studios LIFETIME ACHIEVEMENT Lenny Lipton HAROLD LLOYD AWARD James Cameron 3D Videogame Call of Duty: Black Op Activision/Blizzard 3D TV MUSIC SERIES Guitar Center DirecTV 3D TELEVISION AWARD: ENTERTAINMENT/MUSIC Dance Dance Dance BSkyB 3D TALENT AWARD Jay Baruchel as Hiccup How to Train Your Dragon DreamWorks Animation
