Pushing the Boundaries
Event cinema has come a long way since its earliest days more than a decade ago. The challenge now is to push the boundaries of event cinema to find new content, new concepts that can attract and sustain even larger audiences. To that end, the Event Cinema Association’s annual day-long ECA Conference & Awards session will be held in London this Friday February 3 at the QE11 Centre in central London, near Parliament Square in Westminster. The conference, now in its fourth year is the only event of its kind in the world. To learn more about the association, the conference and the event cinema business in general I spoke with Melissa Cogavin, the ECA’s managing director.
