Location Based Entertainment

Enter the Flying Theatre

Mon, 06/21/2021 - 11:30 -- Nick Dager

In the early 1990s, a vast expanse of farmland in central Zhejiang, China, was procured by the Hengdian Group. The goal was to build an expansive film studio and later adding attractions to turn it in a theme park that recreated thousands of years of Chinese history and culture. Today, Hengdian World Studios is known as the largest film studio in the world, spanning over 370 hectares. Hengdian World Studios is always looking to continue to innovate and expand for the 20 million tourists which visit each year. In its latest venture, visitors are plunged into a so-called Flying Theatre, installed inside the Qin Palace set.

Aquarium Theatre Gets Laser Projection Upgrade

Mon, 04/12/2021 - 11:02 -- Nick Dager

Located in Long Beach, California, the nonprofit Aquarium of the Pacific is Southern California’s largest aquarium and the fourth largest aquarium in the United States. The aquarium includes 12,000 animals and more than 100 exhibits that celebrate the inhabitants and ecosystems of the Pacific Ocean. In 2019, the aquarium opened Pacific Visions, a 29,000 square foot, two-story expansion that includes an art gallery, orientation gallery, culmination gallery, and the Honda Pacific Visions Theatre, the centerpiece of the aquarium’s 2019 expansion.

Cinionic Showcases AR at CineEurope

Mon, 06/11/2018 - 12:37 -- Nick Dager

This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.

Christie Maps the TCL Chinese Theatre

Tue, 05/23/2017 - 12:39 -- Nick Dager

Christie 360 Experiential Studios has delivered the world’s first permanent projection mapping show on a cinema façade at the TCL Chinese Theatre in Hollywood. Designed to enhance the guest experience, the forecourt show was launched before an enthralled audience of Hollywood luminaries, local dignitaries and media. Visuals of forecourt of stars handprints, Chinese dragons, and actual movie clips from memorable films that premiered at the Chinese Theatre emerged onto the theatre’s front entrance, which was digitally transformed into an architectural screen.

Futuroscope’s Extraordinary Journey

Wed, 04/26/2017 - 12:21 -- Nick Dager

For thirty years French theme park Futuroscope has been thrilling visitors with its multimedia experiences and unique, dynamic rides. To mark the start of its fourth decade, a new €11million state-of-the-art audiovisual experience has opened. Originally opened in 1992 under the name of The Magic Carpet, the multi-million Euro update of Futuroscope’s IMAX cinema has seen it reinvented as L'Extraordinaire Voyage (The Extraordinary Journey).

Fresh Air Flicks Upgrades its Sound

Wed, 12/14/2016 - 11:04 -- Nick Dager

Fresh Air Flicks founder/owner Glen Sanders spotted the trend of outdoor cinema early on as it gained traction in Brooklyn and other communities. Starting out in 2004, Sanders and Fresh Air Flicks were providing giant inflatable screens for events like Movies with a View that would bring as many as 8,000 people out for an evening to watch films in the park beneath the Brooklyn Bridge.

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