It was a challenging assignment even for a veteran shooter of car commercials. A major ad agency for a leading automaker asked cinematographer Dana Christiaansen if he could shoot three full commercials in 48 hours on the streets of Atlanta. The spots would include nighttime car-to-car photography of a moving vehicle, close-ups of a celebrity spokesman at the wheel and scripted vignettes. Christiaansen’s solution was to rely on the Canon EOS C300 digital cinema camera.
FujiFilm’s Optical Devices Division introduced its new Premier PL 14-35mm Cabrio wide-angle lens at the International Broadcasters Convention in Amsterdam.
Band Pro Film & Digital today announced the opening of their newest location, Band Pro South. Based in Atlanta, Georgia, Band Pro South will be overseen by broadcast professional and longtime Atlanta resident, Phillip Ghee.
Band Pro Film & Digital will screen the 4K short film Viewing the Night Sky in Summer in Amsterdam at the 2013 International Broadcasters Convention.
Later this year Band Pro Film & Digital will release the new, Summicron cinema lenses prototypes of which premiered at NAB 2013.
While filming his second commercial spot for the upscale fast-food Southeast-based company, Backyard Burger, Jon Chema faced both a tight budget and the challenge of wrangling a real live untrained cow.
As has been widely reported and even more widely discussed online, yesterday in a post on the Red Digital Cinema website founder Jim Jannard announced that, “I have finished my mission. I will no longer be the face of Red.”
Digital Arts NY provides 4K picture and sound finishing services for feature films and high-end TV productions within its 12,000 square foot facility. The company recently launched what Axel Ericson, the founder and owner, feels is the first true 4K infrastructure on the East Coast for full 4K digital cinema finishing, including a new, landmark audio mixing environment.
Cinematographer James Mathers often chooses projects that have passion, heart, and a positive message. Such was the case of his latest production, 1000 to 1: The Cory Weissman Story.
Paul Rees, an experienced still photographer for globally respected advertising agencies and magazines, relied on his instincts as he transitioned to digital cinema to document the North American Eagle Project, a joint U.S.-Canadian initiative to challenge the world land speed record (763 mph, or Mach 1.02) for rocket-powered automobiles. Rees’ camera of choice for this task was the Canon EOS C300 digital cinema camera.