Lenses

Fujifilm’s to Unveil Cabrio Lens with 12X Zoom Ratio at NAB2014

Thu, 04/03/2014 - 11:39 -- Nick Dager

Fujifilm will announce the latest addition to its Cabrio series of cine zooms, the Premier PL 25-300mm Cabrio [ZK12x25] at the National Association of Broadcasters convention in Las Vegas next week. Equipped with a 35mm PL mount, the PL 25-300mm boasts a high zoom ratio covering the focal length of 25mm to 300mm.

Angénieux to Unveil New Line of Mid-Budget Zoom Lenses at NAB 2014

Tue, 04/01/2014 - 13:02 -- Nick Dager

Angénieux will unveil a new line of mid-budget zoom lenses at the National Association of Broadcasters convention in Las Vegas next week. The company says the move was prompted by the proliferation of 4K digital screens and the advent of Ultra definition television that are escalating the demands for high quality motion picture content. A vast spectrum of new generation digital 35mm cameras has become available, and these are being deployed in numerous production environments encompassing movies, dramas, commercials, concerts and live sports events.

Documenting Global Warming Cinema Vérité Style

Mon, 03/31/2014 - 16:06 -- Nick Dager

Climate change is a complex global phenomenon. Documenting its many aspects for a new multi-part cable series required an HD production format that could not only provide a cinematic, audience-friendly look but also the flexibility to capture everything from expert interviews to location footage shot in a wide range of temperature extremes. Challenged with these requirements, the producers of Showtime’s Years of Living Dangerously chose Canon EOS C300 digital cinema cameras and a wide variety of Canon optics, including Canon CN-E Cinema prime lenses, for the superb image quality, extreme mobility, and creative capabilities needed to make this multi-camera documentary-style series.

Fujinon Announces Zero Percent Financing on Cabrio Zoom Lenses

Tue, 01/28/2014 - 14:26 -- Nick Dager

Fujifilm is conducting a Zero Percent Financing program on purchases of its Premier PL ZK series of Cabrio lenses. Beginning today through March 31, any new purchases of a Fujifilm Premier PL19-90mm Cabrio (ZK4.7x19), PL 85-300mm Cabrio (ZK3.5x85B) or PL 14-35mm Cabrio wide-angle zoom (ZK2.5x14) will be eligible for the company’s Zero Percent Financing for 24-month program. The program is currently open to U.S. and Canadian customers only.

Test Pilots

Thu, 01/23/2014 - 15:20 -- James Mathers

The industry doesn’t do as many pilots as in years past, which is a shame, because they can be a valuable format for testing not just story ideas and actors but new technology. In my role covering new cinema technology for the Digital Cinema Society I am often offered gear to test and evaluate, everything from new lighting units and cameras to various digital cinema recorders. Since I need to keep busy earning my living as a director of photography, I honestly don’t have time to run scientific tests, so I prefer instead to use the gear in real world productions I’m hired to work on. You could call me a technology test pilot. I get a better sense of how these tools perform where the rubber hits the road, and it’s a good way to help out the productions I’m working on, pulling in items they might not otherwise be able to afford. The perfect opportunity to put many of these items through their paces came up recently when I was asked to shoot a feature length pilot for a new action/adventure show aimed at young adults entitled, Tribe of the Wild.

Understanding the Changing Nature of Filmed Stories

Wed, 01/08/2014 - 12:42 -- Nick Dager

Filmmaker Matt Ogens latest effort is a feature length documentary called Meet the Hitlers. When he selects the right for any of his projects his first thought, though, is how best to tell the story is wants to convey. “It all comes down to telling great stories,” said Ogens. “There are different types of stories, and the nature of the story itself may change how I capture it on film. To decide on that, I collaborate with a director of photography and ask what type of camera he or she thinks is best for each project from a creative perspective, but sometimes the reality of a budget may also dictate what cameras are available to me. We will discuss the look I want for the story and then the DP and I will choose the camera.”

Recreating an Iconic Moment from the Civil Rights Era

Fri, 12/20/2013 - 12:11 -- Nick Dager

Re-creating the past can be challenging for filmmakers, especially when tasked to duplicate the look of a particular time in history for a period movie. Add a tight budget, cramped locations, and underwater photography, and you have the situation James Chressanthis, ASC, faced as cinematographer for the movie The Watsons Go to Birmingham. Based on the novel by Christopher Paul Curtis, the film depicts a fictional family’s 1963 road trip intersecting with an actual terrorist bombing during the civil-rights era.

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