One of the biggest technology trends in motion picture exhibition today is immersive seating. Several companies have successfully partnered with exhibitors, movie studies and other producers to create an audience experience that actively mirrors the sights, sounds, actions and aromas of the movie on the screen. MediaMation is unique among these companies because not only are the seats in an MX4D theatre designed for movement and effects, the entire room is.
Warner Bros. Pictures’ Fantastic Beasts: The Crimes of Grindelwald, will be released November 16 in ScreenX, bringing the Wizarding World to the big screen for the first time ever in the unique immersive format.
For the first time in the U.S., D-Box will install motion recliner seats in two full auditoriums. The first installation is slated for November at the Maya Bakersfield Theatre in California. The second installation will start in December at the North Las Vegas Theater and be completed just in time for the highly anticipated holiday blockbuster season.
Cineplexx Kinobetriebe is installing the company’s first MediaMation MX4D Motion EFX Theatre, making it the first such installation in Austria. The 72-seat, 18-bench theatre is located in Graz, the country’s second largest city.
MediaMation today announced that the United States Patent and Trademark Office has issued US Patent 10,076,712, entitled "Systems and methods for fluid delivery in seat systems".
Cineplex and CJ 4DPlex today announced a new agreement that will bring the 4DX experience to as many as 13 additional Cineplex locations across Canada over the coming years. The companies opened Canada’s first 4D auditorium at Cineplex Cinemas Yonge-Dundas and VIP in the heart of downtown Toronto, Ontario, in 2016, and its popularity with guests has prompted this new partnership and investment.
Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.
In time for the release of Warner Bros. horror film The Nun, Regal announced today that it’s opening ScreenX locations in New York City and San Francisco. The launch this Thursday will mark the first theatres in each of these cities to feature CJ4DPlex’s ScreenX, the premium, panoramic, 270-degree cinema environment that projects films on three walls of the auditorium. With these openings, ScreenX expands its domestic presence to seven locations.
To commemorate the 25th anniversary release of Steven Spielberg's masterpiece Schindler's List, one of the most significant endeavors in the history of cinema, Universal Pictures will re-release the film with picture and sound digitally remastered—including in 4K, Dolby Cinema and Dolby Atmos—for a limited theatrical engagement on December 7, 2018, in theaters across the United States and Canada.
Regal announced today that the latest ScreenX location in the U.S. will be at the Irvine Spectrum Center, opening this week. The launch is the first of the previously announced major expansion plan with the Cineworld Group and its subsidiaries, which include Regal, to bring 100 ScreenX screens locations to the U.S. and Europe in the coming years.