Immersive Entertainment

Ymagis Breaks New Ground with Illucity

Tue, 11/13/2018 - 11:58 -- Nick Dager

As the line between cinemas and amusement parks continues to blur, the Ymagis Group has announced plans to open several dozen virtual reality adventure parks and at least 200 arcade sites in partnership with cinema exhibitors worldwide by the end of 2020. Since Ymagis Group was founded, the company says it has pursued an innovation policy designed to put it at the heart of the digital transformation of the entertainment industry. Today, this industry is experiencing a new revolution with the irruption of virtual reality technologies. Halfway between cinema and video games, virtual reality is already a global phenomenon benefiting from an advanced technological environment

Kinepolis Adding Six CJ 4DPlex 4DX Theatres

Tue, 11/13/2018 - 11:48 -- Nick Dager

CJ 4DPlex announced today an agreement with Kinepolis to bring the 4DX immersive-seat experience to six additional Kinepolis cinema complexes. Less than one year after the opening of its first 4DX theatres in Antwerp, Brussels, Lomme, Madrid and Valencia, the company has announced six additional 4DX theatres, which include three in Belgium (Kinepolis Hasselt, Ghent and Rocourt), one in Luxembourg (Kirchberg), one in France (Kinepolis Nîmes) and one in Spain (Kinepolis Diversia, Madrid).

Odeon Opens the UK’s First Dolby Cinema

Wed, 11/07/2018 - 09:02 -- Nick Dager

One of Europe’s most famous cinemas, London’s Odeon Leicester Square, will reopen this Christmas following an 11 month, multi million pound deluxe refurbishment that has transformed what has been called the home of the premiere back into a global icon in the heart of London’s West End. The building’s largest screen has been fully upgraded to combine luxurious reclining Odeon Luxe seats with the captivating experience of Dolby Cinema.

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