Immersive Entertainment

Yash Raj Films’ War Releasing in 4DX

Mon, 09/23/2019 - 10:53 -- Nick Dager

Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.

B&B Theatres Opens Worlds First ScreenX Amphitheater

Thu, 09/05/2019 - 09:44 -- Nick Dager

CJ 4DPlex, together with B&B Theatres, have launched the world’s first ScreenX Amphitheater in Overland Park, Kansas inside B&B Overland Park 16. The newly arranged auditorium, which marks the second largest ScreenX theater in the world will open with Warner Bros. Pictures’ It Chapter Two on Friday, September 6th.

4DX with ScreenX Drawing Record Crowds

Wed, 09/04/2019 - 11:09 -- Nick Dager

The July 19 opening of CJ 4DPlex 4DX with ScreenX at the Grand Cinema Sunshine in Ikebukuro, Tokyo, of Sony Pictures' Spider-Man: Far From Home, extended its run by four weeks due to sold out screenings during prime-time slots and recording attendance rates as high as 99 percent during peak showing times. In China, 4DX with ScreenX attendance numbers also soared, with occupancy rates doubling that of standard 2D formats for Spider-Man: Far From Home.

B&B Theatres to Add Five ScreenX Auditoriums

Fri, 08/23/2019 - 11:29 -- Nick Dager

B&B Theatres, the sixth largest theatre chain in North America, is adding five additional CJ 4DPlex ScreenX auditoriums across the U.S., for a total of seven by 2020. The companies partnered last year to introduce the largest ScreenX system in the world, a screen that is more than four stories tall and seven stories wide, offering moviegoers one of the most premium, immersive viewing experiences in history.

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