Immersive Entertainment

Black Widow Released in ScreenX

Mon, 07/12/2021 - 10:22 -- Nick Dager

In yet another sign that the motion picture business is emerging from the worst of the pandemic, over the weekend, the Walt Disney Company Marvel Studios action film Black Widow was released in the ScreenX format. ScreenX, from CJ4DPlex, is the world's premiere multi-projection system that provides a 270-degree panoramic film viewing experience.

Enter the Flying Theatre

Mon, 06/21/2021 - 11:30 -- Nick Dager

In the early 1990s, a vast expanse of farmland in central Zhejiang, China, was procured by the Hengdian Group. The goal was to build an expansive film studio and later adding attractions to turn it in a theme park that recreated thousands of years of Chinese history and culture. Today, Hengdian World Studios is known as the largest film studio in the world, spanning over 370 hectares. Hengdian World Studios is always looking to continue to innovate and expand for the 20 million tourists which visit each year. In its latest venture, visitors are plunged into a so-called Flying Theatre, installed inside the Qin Palace set.

Starlings Backs Kino Interactive Movie

Mon, 06/07/2021 - 13:05 -- Nick Dager

Kino Industries, creator of the interactive CtrlMovie technology that gives film and TV audiences real-time collaborative influence over the direction of a project’s plots and characters, has entered into a creative and co-financing partnership with Rocketman financier Starlings Entertainment. The announcement was made by Kino Industries CEO Chady Eli Mattar, president Scott C. Silver and Starlings Entertainment CEO/executive producer Karine Martin.

Cinemas Will Survive

Mon, 10/19/2020 - 11:15 -- Nick Dager

I last spoke with B&B Theatres executive vice president Brock Bagby in April as businesses across the country were shutting down in response to COVID-19. At that time all of their theatres were dark and the company had furloughed nearly 2,000 employees. I recently emailed Bagby to see if he would agree to a follow-up interview. His response was to say yes, adding, “But it’s been a rough seven months.” B&B Theatres, the sixth largest theatre chain in North America, is not just any independent cinema chain. For nearly a century, the company has understood better than most of their competitors that they don’t just show movies; they are in show business. They believe that movies are magic and their theatres amplify the experience like few others.

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