This week DTS released its DTS:X Immersive Audio Bitstream software development kit to its cinema partners. The company believes the move strengthens its position as the motion picture industry creates the interoperable IAB content and device ecosystem needed to provide a true immersive sound experience in theatres.
Kinepolis’ Jaarbeurs, Utrecht opens October 10 and will feature laser projection, RealD 3D and a MediaMation MX4D auditorium. This is the first of several Kinepolis based MX4D locations as part of a recent deal.
Combining one of the oldest architectural designs in the Western world – the amphitheatre – with some of the most advanced motion picture exhibition technology available today may sound like a great idea for a new movie theatre. Applying that concept to an existing theatre, though, makes the challenge seem truly daunting. But that’s exactly what happened when B&B Theatres acquired an old movie house in Overland Park, Kansas and set about the work of making it their own. The result is the world’s second largest ScreenX auditorium and its first ScreenX Amphitheatre, complete with a unique approach to the DTS:X sound system.
CJ 4DPlex and Paramount Pictures have expanded their ongoing partnership to release the action-thriller Gemini Man in the ScreenX format. Directed by Ang Lee. Gemini Man in ScreenX will be shown in theaters worldwide beginning October 2, on 233 screens, across 22 countries. The film opens in the U.S. on October 11 at Regal Cinemas, B&B Theatres and CGV Cinemas.
Leading Hindi films distributor Yash Raj Films has teamed with California based MediaMation to release the Indian feature War in MX4D. The film is one of the most anticipated features of all time for the Indian film industry.
B&B Theatres will install ten MX4D auditoriums in new builds, existing theatres and retrofitted cinema acquisitions across the United States by the end of next year. “The expansion of our relationship with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres.
Leading Indian film production company Yash Raj Films has announced that its latest feature film War will be coming to select theatres in CJ4DPlex’s multi-sensory cinema experience, 4DX. War was produced by Aditya Chopra. The film will release October 2 on Gandhi Jayanti, a national holiday in India. The movie in 4DX will be available in India at PVR Cinemas and Cinepolis Cinemas, and at Oman, Qatar, Lebanon, and across the UAE at Vox Cinemas.
CJ 4DPlex announced today that Lionsgate is releasing Rambo: Last Blood and Midway in the company’s immersive, multi-sensory 4DX format. Rambo: Last Blood opens September 20; Midway opens November 8.
Kino Arena and MediaMation have signed an agreement to open four MX4D auditoriums in Bulgaria. The first installation is scheduled for an early fall opening in The Mall of Sofia.
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.