The Fate of the Furious is the most watched 4DX film of 2017, and is expected to surpass the 1.5 million-attendance mark. The box office success was driven by the best opening week performance in 4DX history, reaching 760,000 moviegoers – 31 percent more than the first week attendance for 2015’s Star Wars: The Force Awakens (580,000) in 2015.
Marvel Studios’ Guardians of the Galaxy Vol. 2, in the 4DX format, premiered first in Norway and France last month and continues its worldwide distribution at 369 4DX auditoriums in 47 countries including but not limited to the U.S., U.K., Canada, Mexico, South Korea, China and Japan.
The NFL Experience Times Square has selected D-Box immersive motion seats as part of its sports-themed immersive attraction in the heart of New York City.
Majid Al Futtaim Cinemas – Vox Cinemas in Qatar is opening a CJ 4DPlex auditorium at the new Vox Cinemas Doha Festival City, located in Um Salal Muhammad. It marks the 48th country worldwide and the seventh in the Middle East to bring 4DX to moviegoers.
For thirty years French theme park Futuroscope has been thrilling visitors with its multimedia experiences and unique, dynamic rides. To mark the start of its fourth decade, a new €11million state-of-the-art audiovisual experience has opened. Originally opened in 1992 under the name of The Magic Carpet, the multi-million Euro update of Futuroscope’s IMAX cinema has seen it reinvented as L'Extraordinaire Voyage (The Extraordinary Journey).
Positron unveiled a new scent application for its Voyager cinematic virtual reality chair during a sneak peek at two-time Oscar and Grammy winner A.R. Rahman’s upcoming VR musical Le Musk at the National Association of Broadcasters convention underway in Las Vegas. Rahman is the first director to take advantage of commissioned scents on the platform.
Christie has announced that James Cameron’s Lightstorm Entertainment has renewed an exclusive, five-year agreement with the company for sharing know-how and technology to propel the future of immersive cinema experiences. “To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms,” said Cameron. “Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”
The message from Barco at CinemaCon 2017 is that the company is delivering the future of cinema today, powering immersive entertainment experiences from the lobby to the auditorium and beyond. Featuring the brightest RGB Flagship and smart laser projectors, immersive digital lobby experiences, a unique panoramic storytelling platform, and lifelike 3D sound, Barco raises the bar for memorable movie experiences.
CJ 4DPlex has partnered with Nordisk Film Kino to bring its immersive 4DX theatre technology featuring moving seats and environmental effects to Norway for the first time. The newest 4DX site will be at the Ringen theatre in Oslo, with 140 4DX seats to be installed in time for a March opening. The first title, currently scheduled in the 4DX format at this theatre, is Kong: The Skull Island.
Immersive cinema seating is one of the fastest growing trends in mainstream motion picture exhibition and shows no signs of slowing. Translating the action on the screen into what a viewer experiences in the seat is no simple task and requires the hard work of many talented people. To learn more about that process, I recently spoke, via email, with Catherine Yi, creative director of 4DX America.