Guest Column

Celebrating the Color Grading Art

Thu, 06/02/2022 - 12:50 -- Wolfgang Lempp

Since the dawn of color cinema, there has always been a demand for a skilled and sympathetic person to guide color throughout a production. Back then, the color timer worked to the instructions of the cinematographer, looking essentially to achieve consistency: dramatic color shifts using irreversible wet chemistry were rarely undertaken. But while the director and cinematographer may be household names, the colorist may still go unheralded outside a small community. To correct this neglect of a vital talent in the overall creative team, last year we created the FilmLight Color Awards.

Exhibition Needs Immersive Experiences

Thu, 05/19/2022 - 08:31 -- Robb Wagner

Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.

Netflix Experiments with Pricing to Combat Account Sharing

Tue, 04/19/2022 - 09:18 -- Eleanor Patterson

Streaming service giant Netflix is experimenting with its pricing policies in a handful of countries in response to high rates of account sharing. Eleanor Patterson, assistant professor of media studies in the College of Liberal Arts at Auburn University, explains what this experiment means for U.S. account sharing and the future of streaming platforms.

Attracting Moviegoers Post-COVID

Thu, 03/03/2022 - 10:10 -- Showtime Analytics

Recency frequency monetary modeling is a proven marketing model for behavior-based customer segmentation. By helping marketers analyze and action their customers’ behavior, it drives the strategy that sits behind successful marketing campaigns. But how does a cinema circuit apply the RFM model to post-COVID closures? In October 2021 Showtime launched our new Customer Analytics product at the UK Cinema Association Conference in London. There we presented a case study of how we applied the recency frequency monetary model to the Irish cinema chain [email protected] to help them bring audiences back to their cinemas for Universal Pictures release of the James Bond blockbuster No Time to Die.

Managing Stowaway's Workflow

Mon, 11/08/2021 - 11:57 -- Meagan Keane

Netflix’s Stowaway, starring Anna Kendrick, Daniel Dae Kim, Shamier Anderson and Toni Collette, follows a space mission that is headed to Mars when an unintended stowaway accidentally causes severe damage to the spaceship’s life support systems. Facing dwindling resources and a potentially fatal outcome, the crew is forced to make an impossible decision.

The Seven “Cins” of Cinema

Mon, 11/01/2021 - 10:53 -- Mark Mayfield

So much time and energy are spent educating cinema professionals how to properly design cinemas, including installed sound and projection systems. We forget the best lessons typically come from our mistakes. In the 30-plus years I’ve been in the cinema industry, I’ve learned a ton from THX, Dolby, the Hollywood post-production community, and the brilliant engineers I’ve been so fortunate to work with.

NATO Defends Exclusive Theatrical Releases

Mon, 07/19/2021 - 09:54 -- Nick Dager

In a strongly worded statement, the National Association of Theatre Owners defended the practice of exclusive theatrical release windows for exhibitors and used Disney’s latest movie, Black Widow, as its prime example. Here is NATO’s statement in full: “Black Widow’s excellent reviews, positive word of mouth, and strong previews and opening day total ($13.2 million/$39.5 million) led to a surprising 41 percent second day drop, a weaker than expected opening weekend, and a stunning second weekend collapse in theatrical revenues. Why did such a well-made, well-received, highly anticipated movie underperform? Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life.

Cinema’s Next Chapter

Wed, 02/10/2021 - 11:15 -- Wim Buyens

Much has been written, broadcast, and talked about regarding the fate of cinemas throughout 2020. As the CEO of a global cinema technology company, I stand at the crossroads of talking with exhibitors, technologists, leaders, and creatives across geographies. This mosaic of viewpoints provides a unique perspective into our industry-specific challenges, opportunities, and possibilities for the road ahead. When you start to connect the dots in our industry, three drivers have significant potential to shape cinema in 2021.

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The Evolution of Media Creation

Mon, 02/08/2021 - 11:25 -- Spencer Stephens

In the MovieLabs white paper The Evolution of Media Creation, we outlined a vision for implementing true cloud-native production workflows. In that vision media production moves outside of the security perimeters that protect individual facilities such as post-production and VFX companies and becomes a virtualized security system to protect all of those involved in production workflows. These workflows transcend organizations, and simply stated, protecting them requires a new approach to security.

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