The COVID-19 pandemic, coupled with the social justice movement and a pause in filmmaking, has provided the movie industry and audiences alike with the rare opportunity to catch up to the evolution of the moviegoing experience. The industry is at a crossroads, and what is relevant to audiences has changed dramatically over the past several years; this shifting reality accelerated in 2020 and will undoubtedly influence moviegoer behavior and future storytelling. With the abrupt halt to movie production and the extended closure of cinemas, content creators and studios have been gifted the time and opportunity to pivot and ensure what is shown onscreen is reflective of society.
The International Cinema Technology Association, in conjunction Box Office Pro magazine, recently presented a webinar entitled Back to the Future – How Drive-Ins and Pop-Up Cinema Complements the Movie Going Experience in the COVID-19 Aftermath. Moderated by ICTA vice president Frank Tees, the group presented five interviews describing innovative approaches to exhibiting movies outdoors.
Writer/director Adrian Bol’s Legacy of Lies, starring Scott Adkins, is a spy action/thriller/drama about an ex-MI6 agent who is thrown back into the world of espionage and high stakes uncovering the shocking truth about operations conducted by unknown secret services. With a budget of $4.5 million, the goal was for Legacy of Lies to have a big blockbuster look and feel.
The Cinema Star, the new multiplex located in the Kvartal West multipurpose center on Aminyevskoye Shosse in Moscow, is the first Dolby Atmos cinema to also feature the Christie CP4440-RGB digital cinema projector RealLaser illumination technology.
Dolby Laboratories and MegaboxJoongAng (Megabox) today announced a five-year agreement to equip Megabox theaters in Korea with Dolby technologies. With this deal, Megabox will deploy Dolby’s Auditorium Packages, including servers, processors, speakers, and amplifiers, to Megabox Anseong Starfield and Namyangju Hyundai Premium Outlets Space One, making it the first case of Dolby’s Auditorium Packages being installed in all 5.1/7.1 channel screens within a single multiplex.
CinemaNext France recently equipped the Horizon auditorium at Megarama’s multiplex in the Paris suburb of Villeneuve-la-Garenne with a new 26-metre wide and 12.5-metre high screen, the largest cinema screen installed in a multiplex in France, as well as Dolby Atmos immersive sound in time for the August 26 release of Christopher Nolan's Tenet from Warner Bros.
Imax Corporation has unveiled its Filmed In Imax program, a new partnership with the world's leading camera manufacturers to meet filmmaker demand for the Imax Experience. Through the program, Imax will certify high-end, best-in-class digital cinema cameras with leading brands including Arri, Panavision, Red Digital Cinema and Sony to work in the Imax format when paired with its proprietary post-production process. Top Gun: Maverick shot with Sony's Venice, and Dune, shot with the Arri Alexa LF, will be among the first releases certified as Filmed in Imax.
MetaMedia has announced that it has added five major and independent cinema chains across the U.S. and Canada to the MetaMedia Entertainment Network, what the company calls the first global cloud-based distribution platform for content producers and cinemas.
Award-winning motion capture creator Rokoko has instroduced Smartgloves, a hand and finger tracking solution that captures every nuance of a hand in the most affordable way possible. Durable enough for fight scenes, but precise enough for individual fingers, Smartgloves can capture the full spectrum of an actor’s hand performance, giving VFX, VR, game dev and digital artists a faster way to create better characters, and one less thing to animate.
One of the challenges for Cooke Optics for the remaining months of 2020, according to the company, will be demonstrating to current and potential customers how it believes its /i technology provides new technical solutions to age old problems. And few problems have been given as much of a twist in recent years as keeping focus while shooting full frame.