With the digital cinema standard of 24-bit, up-to-16-channels of PCM non-compressed audio, now becoming reality, new challenges have arrived for existing equipment. Upgrading with just higher powered versions of existing solutions is just not enough to benefit from the new audio standard; speech, music and effect should be reproduced with non-compressed non-colored detail, with lowest distortion and fullest digital dynamics. Alcons has introduced the CR3 screen system to address the problem.
Announcing new deals with Twitter and Foursquare, NCM Media held its second annual upfront presentation last month at New York City’s AMC Loews Lincoln Square movie theater. According to NCM, it is America’s No. 1 weekend network, consistently ranking higher in reach than any other network on Fridays and Saturdays. As the largest cinema network in the U.S., NCM delivers national reach and scale that is comparable to – and often bigger than – the biggest TV networks.
The Laemmle Royal Theatre in Santa Monica, has worked with Christie to create the first booth-less cinema within Los Angeles. The conversion to digital was part of an upgrade made throughout the Laemmle chain. “Being 100 percent digital made the renovation easier as we were able to carve out multiple auditoriums without having to allocate additional space for a projection booth,” said Greg Laemmle, president of the company.