Each year, Digital Cinema Report presents a Catalyst Award to the best new technology introduced at CinemaCon, the annual convention of the National Association of Theatre Owners. At this year’s show, held April 1-4 at Caesar’s Palace in Las Vegas, motion picture professionals from around the world gathered to discuss the latest issues, trends and technologies in motion picture production, distribution and exhibition. But this CinemaCon was noteworthy as much for the technology that was not on display there as for what was.
For fans that want to watch every Marvel movie in one sitting, Showcase Cinemas in Revere, Massachusetts has it covered. As the exclusive New England location to host the 22-movie Marvel marathon beginning Tuesday, April 23 and concluding Thursday April 25, Showcase Cinema de Lux Revere is doing its best to make the two-day sacrifice a little easier for Marvel fans. Participants will have access to shower stations to clean up, yoga breaks to stretch and relax in between movies. Portable cell phone charging lockers will also be available. In addition, food breaks are scheduled and concessions will be discounted by twenty-two percent.
GDC Technology has signed a partnership agreement with Veritek Global to provide network operation center services. GDC customers in Europe can expect to be connected to Veritek’s GDC-qualified engineers to ensure equipment is operating without disruption or downtime. As part of the agreement, Veritek’s field engineering teams will be utilized not only for major deployments, but also for any on-site servicing needs across the UK, France, Germany, Belgium, Switzerland, The Netherlands, Spain, Portugal, Italy and beyond. This service enhancement across Europe compliments GDC’s industry leading products with an equally robust support solution.
Studio Movie Grill has received a strategic growth investment of $100 million from TowerBrook Capital Partners, an international investment management firm. The partnership will help drive SMG’s next stage of accelerated growth, as the company continues to open in-theater dining locations across the United States.
From the earliest days of feature length films until the 1980s, the movie going experience typically happened in a very large theatre with a really big screen. Faced with rising costs and increasing competition from television, exhibitors of that sad era cut their buildings into multi-screen complexes to increase ticket sales and maximize profits on concessions. Today, faced with a different set of economic realities, exhibitors around the world are increasingly responding by creating movie palaces that rival all but the most spectacular theatres of the turn of the last century. One trend at this year’s CinemaCon, which wrapped up last week, was the continuing rise of premium large format theatres. Another trend was the almost comical trashing of Netflix. PLF theatres and Netflix are both here to stay; we’ve been here before
GDC Technology today launched TmsAware, a new cloud based solution powered by Amazon Web Service serverless architecture. The most recent development of cloud computing, which caters to web applications, was initially used for cost savings and efficiency. But the cloud has turned into an innovation powerhouse. GDC developed TmsAware to have a significant effect on the cinema’s operation process.
SFC Yonghua Cinema City has become the second facility in China to open a Samsung Onyx theatre. Local technology provider Ace Film & TV installed JBL Sculpted Surround cinema speakers and Crown networked power amplifiers. SFC Yonghua Cinema City is the first cinema in China to feature intelligent networked audio solutions across the entire facility.
GDC Technology has introduced the SR-5400 and the SR-6400 series media servers with Flexible Architecture Stable Technology (FAST) for 4K high frame rate movies and 4K 3D. The SR-5400 is compatible with new DLP Cinema projectors that are capable of playing DCP content in 4K 3D and 4K@60fps. The SR-6400C has all the key features and benefits of the SR-5400 and further enhances its capabilities to include ground breaking 4K@120fps playback. It is compatible with the new Christie projector featuring RealLaser illumination and CineLife+.
Select theatres in the United States and Europe are offering Paramount Pictures’ Wonder Park and Pet Sematary with the SoundFi app making the movies available in up to 24 languages.
GDC Technology will be Cinemex’s exclusive provider of digital cinema servers for the calendar year 2019. Cinemex is Mexico’s second largest theatre circuit and operates 2,936 screens at 340 sites in 99 cities such as Mexico City, Guadalajara, Monterrey, Toluca, Juarez, Leon, Tijuana, Mexicali, Puebla and other Mexican cities. The agreement involves the deployment of the GDC SR-1000 Standalone Integrated Media Block at all of Cinemex’s new construction projects in Mexico.