PVR Inox has announced a restructuring of its Rs 600 crore media business and named chief sales officer Shalu Sabharwal as the leader of initiatives to focus on deepening market connections and driving growth across the country.
Unique X and Cinemex have completed the deployment of Rosettabridge Eco TMS, RosettaNet CMS and Smart Trailering to all 2773 screens across 283 theatres in Mexico in only six weeks, a record time for a large-scale, remote theatre management system deployment. The contract was signed in September 2024.
Showcase Cinemas UK is spreading holiday cheer this festive season, with the perfect gift for any film lover. For every £25 gift card purchase, the buyer will receive a bonus £5 gift card to use for themselves – free of charge.
PVR Inox joined forces with Goibibo, a travel brand, to craft a campaign during the release of the film Vettaiyan. The campaign tapped into the emotions surrounding Rajnikanth, crafting games and activities that celebrated his larger-than-life presence while showcasing Goibibo’s offerings. Far from traditional advertising, this initiative transformed cinemas into hubs of activity, captivating audiences with live contests, interactive trivia, and exclusive rewards that blurred the lines between entertainment and branding.
MoviePass today announced the launch of its first national brand campaign Dream Bigger. The campaign takes an iconic approach to high-impact storytelling, and includes digital media, broadcast and out-of-home advertising formats.
Ocine, Spain’s third-largest cinema exhibition chain, has selected its Christie’s CineLife+ Series cinema projectors to equip its new Ocine Premium Lleida multiplex, which opened earlier this month. This will be Ocine's first fully premium multiplex in Catalonia.
Gower Street Analytics estimates that the 2025 global box office will reach $33 billion. This marks a bounce-back from the slight downturn experienced in 2024, with 2025 currently anticipated to finish approximately eight percent ahead of the estimated full-year 2024 result, currently estimated at $30.5 billion. “2025 is set to be a strong year for the global box office, fueled by robust studio slates and independent productions,” said Dimitrios Mitsinikos, CEO of Gower Street Analytics.
As Major Cineplex proudly celebrates its 30th anniversary, the leading cinema operator in Southeast Asia has announced a groundbreaking partnership with Arts Alliance Media, a global leader in digital cinema software and services. This collaboration underscores Major Cineplex’s unwavering commitment to technological excellence and its vision to redefine cinema management across Thailand, Laos, and Cambodia.
Ray Nutt, CEO of Fathom Events, today announced that the company is on track for record-breaking gross revenues of more than $145 million, representing a 45 percent increase in sales from last year’s gross revenues of $100 million. Nutt also revealed that the company will be rebranded as Fathom Entertainment starting in January of 2025.
CGV, South Korea’s largest cinema chain, has installed Christie CineLife+ Series CP4455-RGB pure laser projectors and Christie Mystique Cinema software in its flagship ScreenX theatre. The center screen at CGV’s Yeongdeungpo ScreenX Theatre is now powered by dual Christie CP4455-RGB pure laser projectors and Christie Mystique Cinema.
