Exhibition

NCM, iSpot Partner on Audience Measurement

Mon, 08/29/2022 - 11:46 -- Nick Dager

National CineMedia and the real-time television measurement company iSpot are partnering to enhance NCM’s audience analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.

Showcase Cinemas Sponsors Return of Beloved Local Celebration

Mon, 08/29/2022 - 11:26 -- Nick Dager

Showcase Cinemas in Norwood, Massachusetts and the Hingham Lions Club have announced that the Harborworks fireworks display and celebration, postponed on July 1, will now take place at Hingham Harbor on September 10. The community-wide event, which has been a cherished annual south shore occurrence for more than 25 years, has not taken place for the past three years due to lack of funding, volunteers and the pandemic.

Bros Creators Want to Save Date Night

Thu, 08/25/2022 - 09:34 -- Nick Dager

The men behind Universal Pictures’ new, groundbreaking, R-rated gay romantic comedy Bros are here to save date night. Bros director Nicholas Stoller, along with star and co-screenwriter Billy Eichner and star Luke Macfarlane are bringing some of their favorite movies – Forgetting Sarah Marshall, Trainwreck and Knocked Up – back to theatres each for one night only events September 19, 20 and 21

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