Exhibition

NCM Launches 2024 U.S. Young Lions Competition

Tue, 01/09/2024 - 12:35 -- Nick Dager

The U.S. Representative of the Cannes Lions International Festival of Creativity and largest cinema advertising platform, National CineMedia has launched the 2024 U.S. Young Lions competition. Registration is open now through February 2 for advertising, marketing and communications industry professionals aged 30 or under. The categories for the 2024 competition are Digital, Film, Media, PR, and Print and the competition runs from February 8-20. The winners in each of the five categories become TEAM USA and head to Cannes, France to compete on a global stage at the Cannes Lions International Festival of Creativity in June.

DCM Taking Over The Light’s Cinema Advertising Business

Fri, 01/05/2024 - 09:58 -- Nick Dager

The British independent cinema chain, The Light, has appointed Digital Cinema Media to grow its ad revenue and build brand partnerships across its portfolio. After a competitive pitch process, DCM will take over the current contract, which is held by Pearl & Dean, starting January 12. The new partnership gives DCM two percent of the UK cinema market.

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