Exhibition

Regal announced today that it has opened the world’s largest 4DX auditorium in the world opened at its Regal Times Square cinema in the heart of New York City. CJ 4DPlex's 4DX premium format utilizes more than 21 unique motion and environmental effects like vibration, water, wind, lightning, and scents enhancing the moviegoing experience. CJ 4DPlex and Regal have achieved a remarkable milestone with the new 4DX theatre by expanding the capacity with a record-breaking 296 seats, more than double the average amount of seats in a standard 4DX theatre.

Well known cinema advertising company Pearl & Dean has announced the appointment of Clare Turner to the newly created position of UK chief commercial officer. She will be responsible for spearheading commercial growth while maintaining Pearl & Dean’s position as a leading film and cinema media owner.

Dolby is launching the next chapter of its Love More in Dolby global brand campaign with a new commercial celebrating what it says is the transformative theatrical experience of watching movies in Dolby Vision and Dolby Atmos at Dolby Cinema.

Mastercard and CinemaPlus in Azerbaijan have announced a strategic partnership as CinemaPlus will be rebranded as CineMastercard, symbolizing a new era of cinematic experiences and payment innovations.