Denver-based distributor Fathom Events has named former AMC Entertainment executive Letha Steffey head of marketing. With a passion to revitalize and grow brands, Steffey has held executive marketing positions across industries, including Hallmark Cards and ADT Security Services, where she led the modernization of the ADT brand and launched the “Feel Safe” campaign.
When it became obvious that the COVID-19 outbreak was going to have a dramatic and negative impact on the motion picture business, Fathom CEO Ray Nutt issued a memo to encourage his employees not to give in to fear. Here is his message:
Watty Piper’s The Little Engine That Could, the first episode of Goodnight With Dolly, Dolly Parton’s series of bedtime stories for children, exceeded all expectations over the weekend, garnering nearly six million views across Facebook, YouTube, Twitter, Instagram, TikTok, and The Imagination Library’s own website. Since its inception in 1995, the Imagination Library has gifted more than 135 million books to children and is currently gifting books to 1.5 million children around the world each month.
Some event cinema distributors and their partners are getting creative in these challenging times. This Thursday, April 2, the Los Angeles-based event cinema distributor Abramorama and The Dollywood Foundation will present an online book-reading series entitled Goodnight with Dolly. Abramorama was originally scheduled to release the documentary The Library That Dolly Built in more than 330 cinemas on April 2. Due to the current COVID-19 crisis, the film will instead open nationally the week of September 21, to commemorate the Library’s 25th anniversary.
CineLife Entertainment and CinemaLive are bringing a new production of Giuseppe Verdi's opera Rigoletto, captured live at the 74th Bregenz Festival, to U.S. cinemas February 10-16. One of Verdi's most popular works, Rigoletto is a story of sacrifice and revenge, of a father's rage and a daughter's shame.
Showcase Cinemas has named company veteran Laura Correia assistant vice oresident, film & event cinema. Correia, who started her professional career with National Amusements in 1997, will oversee the event cinema program as part of her new role. Showcase Event Cinema exhibits more than 250 events annually and includes fine arts, classic films, anime, documentaries, inspirational content and concerts. Showcase Cinemas is committed to continuing to expand this program and offer the most engaging content for moviegoers.
This year, for the first time the organizers of CinemaCon will present and Excellence in Event Cinema Award. The award was designed to recognize innovative content that is transforming cinemas into entertainment venues by expanding the traditional definition of the movie theatre.
CineLife Entertainment, the event cinema division of Spotlight Cinema Networks, and More2Screen announce the U.S. theatrical release of Gauguin from the National Gallery, London, in select theatres nationwide beginning January 21.
In 2020, 14 of movie history’s greatest romances, funniest comedies, scariest monsters, boldest visions, ultimate adventures, and most unforgettable dramas will be back in movie theaters across the country as Fathom Events and Turner Classic Movies present the fourth annual, yearlong TCM Big Screen Classics series.
Screenvision Media today announced the launch of Screenvision Sports, a new division that will capture advertising dollars to drive incremental revenue for professional sports leagues, teams and properties. Initial partnerships with the New York Mets, Minor League Baseball, ISM Connect, which manages digital fan experiences for NASCAR; and the American Hockey League, projecting an audience of more than 40 million for the 2020 season.