The Hollywood Professional Association has announced details for its Tech Retreat Supersession, a two-day interactive exploration of the workflows and technology of multiple productions taking place around the globe. The Supersession is set for March 23-24 and follows on the success of last year’s Supersession which focused on the live production and post-production of the short film, The Lost Lederhosen.
Distribution & Exhibition
A new report details the median budget of a European theatrical fiction film released in 2018 and those films most important financing sources. The report is based on the actual budget analysis of 568 European live-action fiction films released in 2018. Researchers say this is probably the largest ongoing pan-European data sample available to date on the financing of European fiction films.
Severtson Screens has been named a strategic partner for 2021 Cinema Build KSA, a virtual trade show and conference, which is being held Riyadh, Saudi Arabia on February 24. “We are excited to be a strategic partner for this year’s event,” said Toby Severtson, president and CEO of Severtson Corp. “In these unusual times, being a part of a virtual event is a great way to include as many international industry members as possible.”
National CineMedia and Unique X are launching Advertising Accord, an upgraded version of the cinema advertising management software system. The companies have worked together over the past two years to jointly develop and tailor Advertising Accord for the specific needs of the U.S. market. The new version will now manage all inventory for NCM’s Noovie pre-show and movie theatre lobby products across NCM’s network of 57 leading national and regional theater circuits including AMC, Cinemark, and Regal Entertainment Group.
In a clear sign that audiences will return to theatres once they’re open and have a good movie to present, the Global Cinema Federation today celebrated the record opening weekend in China of Detective Chinatown 3. The title set a single market record for opening day of $163 million and opening weekend $397 million. This comes one year after China’s 70,000 screens were completely shuttered for 2020’s Lunar New Year celebrations.
Nite Owl Theatre has created a laser projection drive-in cinema experience in the heart of Miami, Florida. Featuring a 53-foot screen, the Knight Foundation-backed theatre can accommodate between 65-70 cars per screening. This enables Miami area movie lovers to reconnect with the big screen from the safety of their car and ensures theater guests will enjoy enhanced visual experiences, with brighter higher quality images, while maintaining social distance in the new venue.
MediaMation recently installed a 60-seat MX4D Motion EFX Theatre in Perpignan, France to add a new experience to Cinemovida's facilities.
The Motion Picture Sound Editors will honor Academy Award-winner George Miller with its annual Filmmaker Award. Miller is being honored for a career noteworthy for its incredibly broad scope and consistent excellence. The Australian writer, director and producer is responsible for some of the most successful and beloved films of recent decades including Mad Max, Mad Max 2: Road Warrior, Mad Max Beyond Thunderdome and Mad Max: Fury Road.
Much has been written, broadcast, and talked about regarding the fate of cinemas throughout 2020. As the CEO of a global cinema technology company, I stand at the crossroads of talking with exhibitors, technologists, leaders, and creatives across geographies. This mosaic of viewpoints provides a unique perspective into our industry-specific challenges, opportunities, and possibilities for the road ahead. When you start to connect the dots in our industry, three drivers have significant potential to shape cinema in 2021.
Cinema advertising network National CineMedia and Ziosk, a leading restaurant technology platform for guest engagement, are reimagining entertainment at the table with a new digital out-of-home relationship. The new NCM/DOOH group, which was created to further unite brands with audiences beyond theatres in a variety of complementary venues, will sell Ziosk media inventory alongside NCM’s Noovie entertainment content and trivia programming on Ziosk’s national restaurant entertainment and media network