The world’s biggest shopping mall – The Dubai Mall – will soon feature the largest cinema complex in the world powered exclusively by Barco Flagship Laser projectors. Committed to offering its audiences a truly exceptional movie-going experience, Reel Cinemas will fit each of the 22 theaters at its multiplex at The Dubai Mall with Barco Flagship Laser projectors. In addition, the cinema will feature a Barco Escape installation – another first in the Gulf region. All the existing 22 digital cinema projectors at Reel Cinemas, The Dubai Mall will be replaced by Barco’s Flagship RGB Laser projectors (21x DP4K-22L; 1x DP4K-30L).
Distribution & Exhibition
While consumers are bombarded with a plethora of entertainment options via traditional and alternative distribution platforms, event cinema is a growing trend emerging at movie theaters worldwide. Also known as alternative content, event cinema utilizes movie theaters to broadcast live and prerecorded programming outside of typical Hollywood blockbusters. These unique events offer the opportunity for audiences to come together as a community to view fan-focused content, including sports, opera, musicals, ballet, concerts, TV specials, faith-centered events, red carpet premieres and much more.
GDC Technology Limited introduced its award-winning integrated media block and new 16-channel cinema sound processor to European cinema owners this week at CineEurope 2016.
Alamo Drafthouse Downtown Brooklyn will be offering a few lucky prizewinners free movie passes for an entire year. The sweepstakes begins on June 21 and closes August 5. Winners will be announced throughout the sweepstakes period.
Jinyi Cinemas has signed Caiz Optronics Corporation and Cinemeccanica to retrofit 100 digital projectors in China this year in the top multiplexes in the cinema chain. The agreement is believed to be the biggest contract to date to introduce laser projection in the Chinese cinema market on wide scale.
The Society of Motion Picture and Television Engineers has lined up a series of Entertainment Technology in the Connected Age conference sessions focusing on the technologies and tactics that will make the connected world a reality.
Harkness Screens has launched its new storytelling animated characters, the Harklets. Designed to help educate and inform the movie industry in a simple and fun way, the Harklets are set to tackle a number of cinema-related subjects starting with the Harkness 3D digital surveying service, Reality Capture.
Dolby has reached a significant landmark with its Dolby Atmos sound technology, confirming there are now over 600 screens installed or committed across the EMEA region.
For the third year running, Dolby has equipped the CCIB auditorium at CineEurope with Dolby Atmos. Attendees will experience exclusive screenings in Dolby Atmos of The Secret Life of Pets from Universal and The BFG from Amblin Entertainment. In addition, footage presented by Warner Bros. Pictures International, Twentieth Century Fox, and Walt Disney Studios Motion Pictures International will also be taking place in Dolby Atmos during the show as part of the studio presentations.
In a pioneering technical trial with Sony Digital Cinema 4K, Cinecitta’ Multiplexkino in Nuremberg has installed Sony’s large screen 4K projection system – the first of its kind. Four Sony SRX-R515 projectors combine to deliver a 60,000 lumen total light output.