Distribution & Exhibition

World’s Largest Cinema Opens in Dubai

Tue, 06/21/2016 - 14:44 -- Nick Dager

The world’s biggest shopping mall – The Dubai Mall – will soon feature the largest cinema complex in the world powered exclusively by Barco Flagship Laser projectors. Committed to offering its audiences a truly exceptional movie-going experience, Reel Cinemas will fit each of the 22 theaters at its multiplex at The Dubai Mall with Barco Flagship Laser projectors. In addition, the cinema will feature a Barco Escape installation – another first in the Gulf region. All the existing 22 digital cinema projectors at Reel Cinemas, The Dubai Mall will be replaced by Barco’s Flagship RGB Laser projectors (21x DP4K-22L; 1x DP4K-30L).

Event Cinema: A Global Perspective

Tue, 06/21/2016 - 14:27 -- Aishwary Narolia

While consumers are bombarded with a plethora of entertainment options via traditional and alternative distribution platforms, event cinema is a growing trend emerging at movie theaters worldwide. Also known as alternative content, event cinema utilizes movie theaters to broadcast live and prerecorded programming outside of typical Hollywood blockbusters. These unique events offer the opportunity for audiences to come together as a community to view fan-focused content, including sports, opera, musicals, ballet, concerts, TV specials, faith-centered events, red carpet premieres and much more.

Free Movies for a Year?

Tue, 06/21/2016 - 11:55 -- Nick Dager

Alamo Drafthouse Downtown Brooklyn will be offering a few lucky prizewinners free movie passes for an entire year. The sweepstakes begins on June 21 and closes August 5. Winners will be announced throughout the sweepstakes period.

Dolby Demos Evolution of Cinema Experience

Mon, 06/20/2016 - 12:31 -- Nick Dager

For the third year running, Dolby has equipped the CCIB auditorium at CineEurope with Dolby Atmos. Attendees will experience exclusive screenings in Dolby Atmos of The Secret Life of Pets from Universal and The BFG from Amblin Entertainment. In addition, footage presented by Warner Bros. Pictures International, Twentieth Century Fox, and Walt Disney Studios Motion Pictures International will also be taking place in Dolby Atmos during the show as part of the studio presentations.

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