Distribution & Exhibition

NCM Launches Young Lions Competition Represent!

Tue, 01/10/2023 - 11:31 -- Nick Dager

The U.S. Representative for Cannes Lions International Festival of Creativity National CineMedia have announced the launch of the 2023 Young Lions Competition. The 2023 Young Lions competition opens the door to up-and-coming creative professionals, with an intense focus on smart, strategic, original ideas across disciplines, and an increased emphasis on diversity, equity, and inclusion. It is the most prestigious creative competition for today’s rising stars in the creative, media, public relations, and digital industries.

TCL Renews Partnership with Chinese Theatre

Mon, 01/09/2023 - 09:49 -- Nick Dager

The Chinese electronics company TCL has renewed its partnership with the Chinese Theatre in Hollywood. Under this extended partnership, TCL will apply its technology portfolio and entertainment expertise to enable richer, more immersive experiences at one of the world's most renowned theatres, just as it has done so since 2013, to contribute to the theatre's legacy.

This is Cinema!

Wed, 01/04/2023 - 12:48 -- Nick Dager

The shared experience of the cinema is unmatched. But has contemporary scrolling on individual screens hurt audiences’ ability to participate in a collective screening? What happens when a director gets to direct his audience? During an exclusive screening of Triangle of Sadness at the Göteborg Film Festival, director Ruben Östlund will break the fourth wall and step into the movie theater; not only having directed the film showing on the screen, but also directing the audience in the cinema.

Cinemataztic Launches First Addressable Cinema Campaign

Wed, 01/04/2023 - 12:42 -- Nick Dager

More than 65 percent of global media spend is digital and the share is growing year on year. Cinema’s share of digital media budgets has until today been relatively small, but by making digital profiled cinema inventory accessible to the programmatic ecosystem, this is now changing. Late last year, what the Danish media company Cinemataztic says is the first addressable cinema campaign was launched at Nordisk Film cinemas in Denmark for the Nordic telco brand, Telia.

Creating an Entertainment Experience

Tue, 01/03/2023 - 12:27 -- Nick Dager

When a growing movie theatre company was selected as the anchor tenant for a new high-end entertainment destination in San Ramon, California, the digital display, and cinema projection technology the company planned to incorporate would not only need to be reliable and robust; it also had to complement the stylish and elegant feel of the rest of the space.

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