Cineplex is rolling out its new brand campaign today, celebrating the unrivalled escape of the big screen experience. The Where Escape Begins campaign features a powerful and moving cinematic spot that brings to light the many ways a film lover's escape begins at the movies, and lovingly unfolds the collective experience that can only happen in the theatre.
Distribution & Exhibition
National CineMedia, has appointed Ronnie Y. Ng as chief financial officer, effective September 27. With 20 years of finance, investment banking, accounting and managerial experience, Ng joins NCM from Allen Media Group, a diversified media and entertainment company, where he was CFO and head of corporate development. At AMG, he led the company’s finance organization and oversaw multiple large-scale acquisitions and the refinancing of its capital structure.
The Harkness Clarus XC will be the screen of choice for 2D and 3D theatrical presentations during Cine Europe 2021. The show’s auditorium inside the Centre Convencions Internacional Barcelona in Spain will feature a 26.35-meter by 7.5-meter Clarus XC 170 screen.
Roadside Attractions and Samuel Goldwyn Films have acquired writer/director Valérie Lemercier's film Aline for an early 2022 U.S. theatrical release. Lemercier also plays the title character at ages 5, 12 and into adulthood.
Cinionic will feature an all-laser portfolio of cinema projection technologies and services at thia year’s CineEurope, which is being held October 4-7 at the Centre Convencions Internacional Barcelona, in Spain. Cinionic is the events exclusive projection partner.
Deluxe, the global provider of digital and cloud-based services to the world’s leading content production studios and distributors, has formed a new division, Deluxe Events, to provide content mastering, localization, and distribution for physical, virtual, and hybrid experiences.
The Saudi Investment Company has signed with muvi Cinemas to offer distinctive cinema experience for the first time in its Quwaieyah Mall in Al Quwaieyah City.
The cinema software company, Unique X has acquired the content delivery services of Diagonalfilm, Switzerland’s market-leading theatrical content services company. Diagonalfilm has delivered content on behalf of the Swiss distribution market for ten years servicing 225 cinemas and 461 screens in the territory.
MediaMation co-founder Dan Jamele has returned to the company as CEO after a three-year hiatus. In 1991, he and co-founder Alison Jamele began the company which manufactures the programmable MX4D Motion EFX seats.
CMX Cinemas is installing D-Box haptic seats in five new locations across the United States and will include them in two existing locations that are scheduled for renovation by the end of 2023. This will bring the total number of D-Box haptic seats in CMX Cinemas to nearly 500 and will drive the total number of D-Box screens up to 15.