After standardizing its portfolio on Sony 4K, Vue International has upgraded the remaining DLP projectors across its estate in the UK, Ireland and Germany (CinemaxX) with 44 Sony SRX-R515DS dual projection systems.
Grasshopper Film has acquired the U.S. distribution rights to Last Men in Aleppo, directed by Feras Fayyad and co-directed and edited by Steen Johannesen. The film had its world premiere at the Sundance Film Festival, where it won the World Documentary Grand Jury Prize, then went on to screen as the Opening Night selection of CPH:Dox where it won the Dox:Award.
If there is one thing for which the recently opened Odeon Sambil Dolby Atmos multiplex in Madrid stands out, it is the number of technological firsts clocked up by its twelve theatres. It is the first multiplex in Spain with all its screens equipped with 4K projectors – all from Christie – and also the first to include Dolby Atmos and Christie Vive Audio sound in all its theatres, and the only multiplex in Spain with more than one laser screen. In this case, Sambil has two screens equipped with laser projection, both with Christie Solaria CP42LH RGB projectors.
Cinesa UCI has signed a new agreement with Unique Digital for theatre management remote hardware and software support across all its Spanish sites.
Coming off of a record year for the movies, the U.S. cinema advertising industry continues to thrive and reinforce its position as the ultimate premium video offering, with revenue topping $750 million for the first time. The Cinema Advertising Council said 2016 revenue increased 5.8 percent year-over-year, with revenue among CAC members climbing to $758,320,000, up from $716,436,000 in 2015.
Adults fifty and older make up more than 30-percent of all visits by moviegoers, according to a new study conducted by marketing data analytics firm Movio on behalf of The American Association of real Possibilities (AARP). The study, entitled, The 50-plus Moviegoer, An Industry Segment That Should Not Be Ignored found that mid-life and older moviegoers—in particular, those ages 50 and older—are a powerful force at the box office.
Christie has announced that James Cameron’s Lightstorm Entertainment has renewed an exclusive, five-year agreement with the company for sharing know-how and technology to propel the future of immersive cinema experiences. “To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms,” said Cameron. “Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”
Barco has announced the opening of Japan’s first two theaters featuring Smart Laser technology. At both its Miyazaki and Omuta locations, cinema chain Central Cinema has replaced two existing projectors with Barco DP2K-20CLP projectors.
French cinema exhibitor Megarama has signed an agreement to install EclairColor HDR technology on 15 screens. “We will deploy the new EclairColor HDR technology at 10 of our cinema sites across France with the first two cinemas – Megarama Bordeaux and Megarama Villeneuve-La-Garenne – to be equipped in April,” said Jean-Pierre Lemoine, president and CEO of Megarama Group. “After laser technology, we are continuing to invest in the modernization of our own cinema equipment with EclairColor, a brand new, affordable HDR technology powered by Sony Digital Cinema 4K SRX-515 projection system technology. The benefits for moviegoers are real with a significantly enhanced image andan increased perception of details, the color range is much richer and the gradients much more refined, even in the darkest colors.”
Barco and CMX, a subsidiary of Cinemex, have partnered to equip the new CMX Theater at the newly opened, billion dollar plus Brickell City Centre in Miami, Florida with Barco’s Smart Laser cinema projectors. When it opens in April, the cinema will deliver the region’s best movie presentation quality while operating at a significantly lower cost than traditional xenon-powered theaters.
