Distribution & Exhibition

Megaverse VR Theatre Opening in Atlanta

Mon, 05/02/2022 - 10:16 -- Nick Dager

What is being called the world’s first interactive virtual-reality theatre is opening in Atlanta. Created by new technology company Exploring Digital, the new theatre, called the Megaverse, combines VR headsets and hand controls with a multi-sensory haptic experience unlike anything on the market. With unlimited freedom to move, people physically interact in this VR theatre, literally stepping into a metaverse environment.

PVR, India, to Introduce Cinema Pods to Some Theatres

Mon, 05/02/2022 - 10:10 -- Nick Dager

Film exhibition company PVR Cinemas has entered into an agreement with Oma Cinema of France to introduce the concept of cinema pods in the Indian market. Through its vertical architecture, Oma provides the audience with an intimate cinematic experience with tiered balconies, or pods, enabling viewers to enjoy a sociable cinema experience while enjoying a perfect view of the screen.

Screenvision Upfront to be Held May 10 in New York City

Mon, 05/02/2022 - 10:06 -- Nick Dager

Screenvision Media has announced that it will hold its 2022 Upfront on Tuesday, May 10 at Hammerstein Ballroom in New York City. The Upfront – Screenvision's first in-person event since the pandemic ground the industry to a halt in 2020 – will reflect the power of the in-cinema experience to effectively deliver, more than any other medium, the reach and impact that brands crave.

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