Cinionic, the Barco, CGS, and ALPD cinema joint venture, has expanded its relationship with Muvi to extend laser-powered cinema to more audiences across Saudi Arabia. Muvi, the country’s first homegrown theater chain, launched in 2019 as part of the introduction of the cinema experience in the region. Cinionic, a partner since Muvi’s inception, and as part of the ongoing expansion of cinema in the Kingdom, will equip more than 400 new screens with technology from its award-winning laser portfolio, including Barco Smart Laser and Series 4 projectors.
Distribution & Exhibition
LG Electronics today officially confirmed that it has entered the cinema market with its LG LED Cinema Display technology.
Christie said today that it will introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open at CineEurope, which is set to run online June 17-18.
MetaMedia, Velocity and Pixelogic have formed MVP, a partnership between the three companies to deliver streamlined workflows and reduced cost in relation to the creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP aims to improve how digital cinema packages, key delivery messages and cinema advertising are produced and distributed over managed internet connections directly to exhibitors’ screens and dynamic digital lobby displays.
The trade group Cinema Technology Community has released a white paper aimed at providing guidance for exhibitors as they seek to optimize occupancy rates ahead of reopenings.
Marcus Theatres today announced its plan to begin re-opening theatres, which will begin June 19. As part of the initial reopening experience, Marcus Theatres is introducing its Movie STAR approach, which incorporates new health and safety measures and is in alignment with Centers for Disease Control guidelines. Everyone can be a Movie STAR and play a role in creating a safe environment with social distancing (S); Thorough cleaning (T); App and website ordering of tickets, food and concessions for no-to-low contact interactions (A); and respecting each other by following these new protocols (R). Policies and guidelines will continue to evolve with time and will be assessed and updated on an ongoing basis.
NEC is offering a free four-month extension to its existing NEC projector warranty contracts throughout Europe, the Middle East and Africa.
QSC has released is Cinema Spotlight webinar recordings and a wide selection of blog posts highlighting technology tips and best practices.
Sami Haddad is the founder and president of Digital Light Sources and has more than thirty years experience in specialty lighting in various industries including cinema, entertainment and science. DLS was established roughly one year ago as a niche provider of lighting, projection, audio and video products and disinfection services to cinema and entertainment markets. When it became obvious that movie theatres were going to be in need of highly-specialized cleaning services when they reopen in the wake of the COVD-19 pandemic, his company formed an exclusive and strategic partnership with American Ultraviolet, a company that uses ultraviolet C lighting to disinfect businesses of all kinds. Our conversation started there.
The Directors Guild of America recently completed a total renovation of its flagship motion picture exhibition space at the prestigious DGA Theatre in Los Angeles. Guided by a guild committee of six leading filmmakers, the renewal project has moved the 600-seat theatre to the forefront of cinema technology with the installation of custom-built Dolby Vision laser projection and a Dolby Atmos immersive sound system encompassing more than 70 Meyer Sound cinema loudspeakers.