Distribution & Exhibition

Screenvision Cinema Ad Push Targets Millennials

Thu, 04/03/2014 - 11:47 -- Nick Dager

At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”

Royal Films and Bardan Select Doremi for Deployment of 130 Screens

Tue, 04/01/2014 - 14:48 -- Nick Dager

As the South American market continues to rapidly expand, Doremi has reached a major agreement with Royal Films, one of Colombia’s largest cinema operators, through Bardan Cinema, one of Latin America’s largest integrators. Further expanding Doremi’s presence in the continent, this agreement adds 130 ShowVault/ IMB servers to Royal Film’s theaters.

Cinedigm Acquires Nacho Vigalondo’s Open Windows

Tue, 04/01/2014 - 13:08 -- Nick Dager

Cinedigm has acquired U.S. distribution rights to Open Windows, directed by Nacho Vigalondo (Time Crimes, ABC’s of Death) and starring Elijah Wood (Maniac, Lord of the Rings, Cooties, Grand Piano, The Hobbit) and Sasha Grey (Would You Rather, The Girlfriend Experience, I Melt with You). The film had its world premiere earlier this month at SXSW. Cinedigm plans a theatrical release in late summer or early fall.

Cinestar Multicines, UVK Multicines, Peru, Sign VPF Deals with GDC

Mon, 03/31/2014 - 15:32 -- Nick Dager

GDC Technology has reached virtual print fee agreements with two premier cinema chains in Peru, Cinestar Multicines and UVK Multicines, for their digital cinema conversion. GDC Technology will deploy its digital cinema servers to the two theatre chains in partnership with Cinema Equipment and Supplies, a professional digital cinema service provider in America.

Pages

Subscribe to Distribution & Exhibition