At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”
Distribution & Exhibition
As the South American market continues to rapidly expand, Doremi has reached a major agreement with Royal Films, one of Colombia’s largest cinema operators, through Bardan Cinema, one of Latin America’s largest integrators. Further expanding Doremi’s presence in the continent, this agreement adds 130 ShowVault/ IMB servers to Royal Film’s theaters.
Cinedigm has acquired U.S. distribution rights to Open Windows, directed by Nacho Vigalondo (Time Crimes, ABC’s of Death) and starring Elijah Wood (Maniac, Lord of the Rings, Cooties, Grand Piano, The Hobbit) and Sasha Grey (Would You Rather, The Girlfriend Experience, I Melt with You). The film had its world premiere earlier this month at SXSW. Cinedigm plans a theatrical release in late summer or early fall.
Christie has announced that its long-term partner Sonic Equipment Company recently reached a milestone with the installation of its 1,000th Christie Solaria Series DLP Cinema projector.
Arts Alliance Media and Latin American partners Quanta-DGT and Bardan have signed three deals for digital cinema rollout in Uruguay, increasing the company’s footprint in the expanding Latin American digital cinema market.
Santikos’ Palladium cinema in San Antonio, Texas has acquired Barco’s new 4K 6P laser projector. The 19-screen Palladium cinema is the chain’s flagship property in central Texas.
National CineMedia has renewed its long-term affiliate agreement with leading regional movie theater circuit Cobb Theatres and is also adding four new regional theater circuits to its network to further expand its national reach and geographic coverage.
GDC Technology has reached virtual print fee agreements with two premier cinema chains in Peru, Cinestar Multicines and UVK Multicines, for their digital cinema conversion. GDC Technology will deploy its digital cinema servers to the two theatre chains in partnership with Cinema Equipment and Supplies, a professional digital cinema service provider in America.
Finland’s Finnkino has announced that its cinemas are being equipped with software from Arts Alliance Media to manage and automate the entire circuit. The deal covers AAM’s enterprise Circuit Management System, Producer, which is designed to make running the chain from one central point simple and intuitive.
Doremi has announced that its DCP line of servers including the DCP2000 and DCP2K4 and its integrated media block system IMB/ShowVault now support the Dolby Atmos sound platform.