The cinema lobby experience will be among Barco’s highlights during the Digital Signage Expo, which is being held March 16-17 in Las Vegas. Barco’s interactive digital signage technology for movie theaters, turns lobbies into revenue-generating entertainment centers. The centerpiece of the effort is the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.