Self-service ticket kiosks have wide acceptance in movie theatres, but Brisbane-based TouchMate saw the potential in combining the widespread use of video walls in cinema foyers with kiosk-style features. To bring the concept to market, the company joined forces with touch sensor supplier Zytronic. TouchMate director David Ellsworth said, “Our system is an evolution of the current technology. Traditionally, the cinema might spend more than $50,000 on a video wall then install eight self-service kiosks that might cost an extra $50,000-plus. If you merge the two technologies you halve the capital costs and costs of maintenance. You save space and money.”