This year, for the first time the organizers of CinemaCon will present and Excellence in Event Cinema Award. The award was designed to recognize innovative content that is transforming cinemas into entertainment venues by expanding the traditional definition of the movie theatre.
Each year, Digital Cinema Report presents a Catalyst Award to the best new technology introduced at CinemaCon, the annual convention of the National Association of Theatre Owners. At this year’s show, held April 1-4 at Caesar’s Palace in Las Vegas, motion picture professionals from around the world gathered to discuss the latest issues, trends and technologies in motion picture production, distribution and exhibition. But this CinemaCon was noteworthy as much for the technology that was not on display there as for what was.
From the earliest days of feature length films until the 1980s, the movie going experience typically happened in a very large theatre with a really big screen. Faced with rising costs and increasing competition from television, exhibitors of that sad era cut their buildings into multi-screen complexes to increase ticket sales and maximize profits on concessions. Today, faced with a different set of economic realities, exhibitors around the world are increasingly responding by creating movie palaces that rival all but the most spectacular theatres of the turn of the last century. One trend at this year’s CinemaCon, which wrapped up last week, was the continuing rise of premium large format theatres. Another trend was the almost comical trashing of Netflix. PLF theatres and Netflix are both here to stay; we’ve been here before
A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
GDC Technology announced today that it will launch its GoGoCinema on-demand-platform and app later this year. GoGoCinema was introduced at last year’s CinemaCon.
GoGoCinema enables moviegoers not only to book a theatre on the network, but also to see a movie of their choice listed on the platform from any handheld device or computer.
CJ 4DPlex announced that Cineplex will add as many as 20 ScreenX locations in select Canadian markets over the coming years. The announcement follows the successful launch of Canada’s first ScreenX auditorium at Cineplex Cinemas Queensway and VIP in Toronto, Ontario.
Harkness Screens has announced the launch of the latest addition to its Clarus XC screen family. The company says that Clarus XC 290 is a new and improved high performance 3D/2D screen that combines high reflectance with outstanding performance including wide viewing angles, sharper clarity, rich colors and deeper 3D depth.
NEC has introduced what it says is the world’s first digital cinema projector that offers exhibitors the ability to replace the laser module in the projector head for the ultimate in versatility and future-proofing. The NEC NC2402ML is a 3-chip DLP projector that features RB laser technology delivering richer colors, brighter images, and a sealed optical engine and laser module for unsurpassed low cost of ownership.
Florida’s Cinemaworld has installed Christie RealLaser projection systems at its West Melbourne theater complex where systems integrator Bright Star Systems installed 14 Christie CP2315-RGB 2K pure laser projectors.
Unique X has signed a long term renewal agreement with the UK’s market leading cinema advertising company, Digital Cinema Media, for advertising and distribution services. Utilizing Unique’s Advertising Accord advertising management software, the technology platform integrates and fully automates the advertising workflow from DCM’s Campaign Planner and Sales Booking system, for campaign delivery, directly into each individual cinema’s scheduled showtimes