Cinema Seating

Shaking Up Cinema Advertising

Wed, 01/17/2024 - 11:44 -- Nick Dager

In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.

Mission: Impossible – Dead Reckoning Part One Releasing in ScreenX and 4DX

Fri, 07/07/2023 - 10:13 -- Nick Dager

CJ 4DPlex and Paramount Pictures have announced that Mission: Impossible – Dead Reckoning Part One will be released in both the 270-degree panoramic ScreenX format and the multi-sensory 4DX experiential format. 4DX will feature Mission: Impossible – Dead Reckoning Part One, beginning July 10 and ScreenX shows will begin July 11.

The Flash Releasing in ScreenX and 4DX

Tue, 06/13/2023 - 09:24 -- Nick Dager

CJ 4DPlex and Warner Bros. Pictures today announced that the epic DC superhero movie The Flash will debut in both the 270-degree panoramic ScreenX format and the multisensory 4DX experiential format. Distributed worldwide by Warner Bros. Pictures, The Flash will release in North American theatres on June 16 and internationally beginning June 14.

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