Cinema Advertising

Sakin, Wisialowski Added to Cinema Advertising Council Board

Tue, 06/16/2015 - 12:00 -- Nick Dager

The Cinema Advertising Council has announced two additions to its board of directors. Spotlight Cinema Network president Michael Sakin was elected to represent the association’s Level II members – vendors who represent exclusive selling rights on 4,999 U.S. movie screens or less – replacing Bob Shaw; and Marcus Theatres assistant vice president, sales/research & development Clint Wisialowski has been chosen to represent CAC affiliate members, replacing Stewart Harnell.

Screenvision Delves into Data

Tue, 06/02/2015 - 12:38 -- Charlene Weisler

How do you compete with all of the other consumer-controlled devices and content in the media ecosystem today? What can a company do to set itself apart and demonstrate the value of their own unique customer base? Screenvision believes that it has the answer. At their recent upfront presentation, Katy Loria, Screenvision’s executive vice president, national ad sales announced the launch of Project Lynx, which takes data from suppliers such as Kantar and SITO mobile and combines it with Nielsen’s Cinema research to track consumer behavior in and beyond their cinema experience.

National CineMedia Brands Itself America’s Movie Network

Thu, 05/14/2015 - 10:57 -- Nick Dager

National CineMedia presented its fourth annual upfront event at the AMC Lincoln Square Theatre in New York on Wednesday and branded itself America’s Movie Network. The company also announced that E! host Maria Menounos has signed an agreement to be the new face of America’s Movie Network as the host of NCM’s FirstLook pre-show program.

Screenvision’s Upfront Theme: Get into the Movies

Fri, 05/08/2015 - 12:40 -- Nick Dager

Screenvision’s experiential upfront event, entitled Get into the Movies, took the company’s annual presentation out of the expected movie theater setting and into the transformed Skylight at Moynihan Station. To demonstrate the unrivaled impact that only cinema advertising can deliver, Screenvision invited audience members to physically become a part of the movies and interact with three working movie production sets filled with actors, directors, and crew. It was Screenvision’s first upfront since the government rejected National CinemaMedia’s attempt to merge the two companies and the mood was decidedly upbeat.

Screenvision Announces Long-Term Deal with Eight Exhibitors

Thu, 04/09/2015 - 11:36 -- Nick Dager

Screenvision today announced a new, long-term agreement with its second largest exhibitor partner, Marcus Theatres that will secure 685 additional screens throughout the country including the Chicago, Milwaukee and Minneapolis DMAs. In addition to this agreement, Screenvision recently secured an agreement with Reading International, strengthening a roster of other just announced long-term deals that include Allen Theatres, B&B Theatres, Bow Tie Cinemas, Classic Cinemas, Malco Theatres and Regency Theatres; these deals total over 2,250 screens nationwide, many of which are in top DMAs such as New York, Los Angeles, and Chicago. With these eight new contracts, Screenvision’s network has never been more secure, with the average contract length now over nine years.

Screenvision Brings Greyhound, Hobbit Promotion to the Big Screen

Thu, 12/04/2014 - 10:47 -- Nick Dager

Screenvision has collaborated with Greyhound, the largest provider of intercity bus transportation in North America, to bring its latest campaign to moviegoers nationwide this holiday season through a unique programming feature tied to the upcoming feature film The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures, opening in theatres December 17.


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