Business

The Super Mario Bros. Movie Top 4DX Film

Sat, 04/29/2023 - 13:56 -- Nick Dager

CJ 4DPlex has announced that Illumination, Nintendo, and Universal Pictures’ The Super Mario Bros. Movie has become the highest grossing animation film ever released in 4DX, both domestically and in Europe. To date, domestically, the film has grossed more than $6.3 million on 58 4DX premium theaters, bolstering a per screen average of $108,000.

National Amusements Moves to Laser in Partnership with Cinionic

Thu, 04/20/2023 - 12:16 -- Nick Dager

Cinionic has announced a five-year preferred partnership with National Amusements to bring Laser Projection by Cinionic to the circuit’s theatres around the world. Cinionic will renew the chain’s fleet of projection technology, gradually replacing legacy xenon equipment with Barco laser systems and integrated Barco Alchemy ICMP media servers. The partnership extends to marketing, with joint messaging about the benefits of Laser Projection by Cinionic to moviegoers in more than 500 National Amusements auditoriums.

Five New Exhibitors Using Boxoffice Boost Platform

Thu, 04/20/2023 - 10:55 -- Nick Dager

The Boxoffice Company has agreed to launch showtimes, ticketing and technology for the popular theatre chains, B&B Theatres, CGR Cinemas, Cinépolis USA, Everyman Cinemas and Landmark Theatres, using its Boost platform. The new deals represent a company milestone for The Boxoffice Company’s Boost platform, now representing more than 100 new theatre chains with all their digital marketing needs.

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