CJ 4DPlex has unveiled new logos for its immersive seating technology 4DX and its sister brand, the multi-screen technology ScreenX. As 4DX and ScreenX have been rapidly expanding worldwide, the company implemented the new branding to increase brand consistency for 4DX and ScreenX. The goal is to position the 4DX brand as an exciting cinematic experience for customers for the next 10 years. 4DX has seen unprecedented growth and has gathered explosive popularity recently. CJ 4DPlex hopes the new branding will entrench 4DX and ScreenX as a must for global movie fans.
Pathé Utrecht Leidsche Rijn, the Netherlands, is the 700th auditorium to install CJ 4DPlex’s 4DX immersive seating technology.
European exhibitor Les Cinémas Pathé Gaumont is installing more than 200 Barco Series 4 laser projectors. Cinionic, the Barco, CGS, and ALPD cinema joint venture, will power Les Cinémas Pathé Gaumont’s new builds in France and Africa, beginning with its new theater in Sousse Tunisia, Africa. Currently, Les Cinémas Pathé Gaumont operates more than 100 theaters across European and African countries. Together the companies will upgrade new and existing Les Cinémas Pathé Gaumont theaters to bring an elevated movie-going experience for its audiences.
Cinépolis will make its entry into Northern California on November 22 with the soft opening of Cinépolis Luxury Cinemas San Mateo. The 837-seat, 10-screen, 50,042-square-foot luxury theatre will serve as the entertainment anchor for Hillsdale Shopping Center.
The Kuwait National Cinema Company has installed Unique X’s RosettaBridge theatre management systems product suite within the Kuwaiti territory, enabling KNCC theatres, operating under the Cinescape brand, to automate and centrally manage its theatre portfolio, while automating much of the daily booth operations. The technology package also includes a Basekey key digital messaging system.
CJ4DPlex and The Walt Disney Studios have announced the release of 20th Century Fox’s Ford v Ferrari in the 270-degree, panoramic ScreenX format. Ford v Ferrari in ScreenX will be coming to theatres worldwide beginning November 13 and will be releasing on 270 screens, across 27 countries, including 32 screens in the U.S. with Regal Cinemas, B&B Theatres and CGV Cinemas. The film opens in the U.S. on November 15.
The multi-sensory 4DX format from CJ 4DPlex drew $22 million at the global box office in October, which, according to the company is an increase of 16 percent year-over-year, making it the highest ever recorded for the month of October in the history of the company.
Day-and-date film release is still a rarity in the European film market. A new free report by the European Audiovisual Observatory clarifies the release windows situation in Europe by providing a thorough analysis of the system and the economic and legal rationale on which it is based.
D-Box has signed a contract to install its motion seats in four auditoriums and one large format screen at Kinopolis’s Mathäser Filmpalast’s flagship cinema complex in Munich. This brings the total number of D-Box screens 4 auditoriums including one large format screen. This brings the total number of D-Box screens at Kinopolis to 31.
A new organization was formed in recent weeks designed by women in exhibition for women in exhibition. Heather Blair, the founder of the new trade group Women in Exhibition, says the idea had its beginnings one day at a conference when, for the latest in more times than she can remember, she was the lone woman taking part in a panel discussion with a group of all white men. She says she knows many talented and intelligent women who have as much to offer the industry as men do and she set her mind to changing things. I recently spoke with Blair about her plans and goals for the new organization. Here is our conversation.