Global Cinema Box Office Gaining Ground
This past weekend marked the two-year anniversary of China’s first lockdown in 2020, which marked the beginning of the impact of the COVID-19 pandemic on global box office. There have been a lot of ups and downs since then but there has also been recovery and, despite a few limited re-closures in the past two months, the global exhibition sector, and as a result global box office, is in a far more robust place than it was a year ago, according to the latest report from the London analytics firm Gower Street. China’s business was dormant this week with long-running local holdovers Embrace Again and Fireflies in the Sun sustaining the market until the Chinese New Year holiday begins on February 1.