Marcus Theatres today announced its plan to begin re-opening theatres, which will begin June 19. As part of the initial reopening experience, Marcus Theatres is introducing its Movie STAR approach, which incorporates new health and safety measures and is in alignment with Centers for Disease Control guidelines. Everyone can be a Movie STAR and play a role in creating a safe environment with social distancing (S); Thorough cleaning (T); App and website ordering of tickets, food and concessions for no-to-low contact interactions (A); and respecting each other by following these new protocols (R). Policies and guidelines will continue to evolve with time and will be assessed and updated on an ongoing basis.
NEC is offering a free four-month extension to its existing NEC projector warranty contracts throughout Europe, the Middle East and Africa.
Sami Haddad is the founder and president of Digital Light Sources and has more than thirty years experience in specialty lighting in various industries including cinema, entertainment and science. DLS was established roughly one year ago as a niche provider of lighting, projection, audio and video products and disinfection services to cinema and entertainment markets. When it became obvious that movie theatres were going to be in need of highly-specialized cleaning services when they reopen in the wake of the COVD-19 pandemic, his company formed an exclusive and strategic partnership with American Ultraviolet, a company that uses ultraviolet C lighting to disinfect businesses of all kinds. Our conversation started there.
Digital Cinema Report has learned more details about LG’s entry into the LED Cinema Screen market. According to a company source, the screen does not yet have an official name but its model number is LAD033F. The company has not officially announced that it is entering the cinema market and, as such, is not making public statements about its screen.
Reading International today announced that it has begun limited cinema operations in New Zealand and will commence operating certain Reading Cinemas in Australia on June 11 in line with government and health department regulations following recent easing of certain government mandated COVID-19 closures.
Kelly Tricarico is the founder, president and CEO of Cinema Pro, Inc and has been involved in the entertainment construction industry for nearly twenty years. She is also an executive member of the board of the newly formed trade group Women in Exhibition. As movie theatres around the country slowly begin to reopen I wanted to get Tricarico’s thoughts about the challenges involved in getting movie theatres ready for the public as we slowly emerge from the coronavirus pandemic.
Australia and New Zealand’s largest film exhibitor, Event Cinemas, has released the results from the largest survey of cinemagoers. Conducted in April and May, more than 20,000 Australians provided opinions and captured sentiment on returning to cinemas once they reopen. Overwhelmingly, Australians say they are comfortable returning to cinemas with social distancing measures in place with 94 percent confirming that they intend to return at the same frequency or more as before the pandemic.
The Independent Cinema Alliance and the Cinema Buying Alliance are partnering with Digital Light Sources to launch the first UVC air and surface disinfection program for facility-wide theatre complexes.
Marcus Theatres has added a drive-in movie theatre to its Twin Creek Cinema in Bellevue, Nebraska. Strong Technical Services worked with Marcus to develop the concept. Additional locations are under consideration.
As has long been expected, Korean manufacturer LG has announced plans to begin selling LED screens to mainstream movie theatres around the world. The news was first reported by the Korean media outlet Aju News.